Worker’s Rights Questions Against Shein Mean The Forever 21-Shein Team-Up Could Make for a PR Headache

LP
Lena Pinkston
Oct 13, 2023
Learn more
Fast Fashion Forever 21 Forever 21-Shein merger Lena Pinkston retail industry Shein University of South Carolina
Share this post

Fast fashion retailer Shein recently entered into a partnership with top retail brand Forever 21. However, the Forever 21-Shein team-up is raising eyebrows in the retail space, especially because Shein has previously faced accusations of human rights abuses and the usage toxic chemicals.

In the wake of major fashion mergers, what risks and ethical considerations arise, especially when sustainability is at stake?

Industry expert Lena Pinkston, a distinguished member of the Department of Retailing at the University of South Carolina, serving as both a clinical instructor and internship director, highlights the potential pitfalls of the recent Forever 21-Shein team-up.

“It’s just so many things abroad that Shein is getting away with, that they’re doing with no consequences. Whereas to bring that into our space could have really negative impacts on Forever 21. And in a way, it could tarnish their brand,” Pinkston said.

Article written by MarketScale.

Follow us on social media for the latest updates in B2B!

Image

Latest

battery technology for electric vehicles
Electric Vehicles are Fueling a Change in Battery Technology and the Energy Sector
May 4, 2024

This rapid growth and use of electric vehicles (EVs) is not just revolutionizing the automotive industry; it’s poised to transform how we store and use energy on a grand scale. As companies like Tesla demonstrate the viability of EVs through advanced battery technology, a significant technological spillover into grid-level energy storage is beginning to […]

Read More
Affordability of Electric Vehicles Also Hinges on Proper EV Charging Infrastructure
May 3, 2024

The electric vehicle (EV) revolution continues to gain momentum, and naturally the spotlight intensifies on the crucial issue of finding EV charging stations and the broader state of EV charging infrastructure. Against the backdrop of increasing EV adoption and growing concerns regarding range anxiety, the urgency to address these challenges is a pressing matter. […]

Read More
US OEMs
US OEMs Must Streamline Existing Systems and Apply Volume-Driven Strategies to Cut EV Manufacturing Costs
May 3, 2024

As the electric vehicle (EV) market continues to expand, US original equipment manufacturers (OEMs) face significant challenges in reducing manufacturing costs to remain competitive. With growing global competition, particularly from countries like China that benefit from massive subsidies and a fresh industrial slate, the urgency for US manufacturers to adapt has never been more […]

Read More
AI accelerators
AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption
May 3, 2024

The realm of artificial intelligence is rapidly advancing, underscored by the development and deployment of AI accelerators from top players. These accelerators are at the forefront of a technology revolution, offering unprecedented computational power to handle complex AI workloads. As businesses across sectors increasingly rely on AI for operational efficiency and innovation, the importance […]

Read More
Related
Software & Technology
AI-Powered Retail Checkout At Scale May Take Some Trial & Error
May 3, 2024
motion is magic
Healthcare
A New York Pop-Up Experience Where “Motion is Magic”: Kizik’s Innovative Approach to Footwear and Retail Expansion Takes the Stage
May 1, 2024

As the concept of “Motion is Magic” takes center stage in Kizik’s national brand expansion, the footwear industry witnesses a seamless blend of digital and physical retail innovations. This strategic approach, is set against a backdrop of increasing consumer demand for experiential marketing, engages customers uniquely and memorably and establishes a deeper connection with […]

Read More
Rise in grocery costs
Healthcare
To Retain Customers Amid the Rise in Grocery Costs, Stores Must Offer Competitive Prices & Home Delivery Services
April 26, 2024

In the face of global economic shifts, grocery prices have continued to escalate, climbing by 21% over the last three years, outstripping the overall inflation rate of 18% for the same period. This trend persists even as general inflation shows signs of cooling, presenting a paradox that affects consumers and retailers alike. The ongoing […]

Read More