Nike Jumps into the Shoe Subscription Service and Hong Kong Protests Shut Down an Airport: The Short List

 

This week’s edition of The Short List highlights Nike’s latest play into the shoe subscription space and the economic impact of protests and flight cancellations in Hong Kong.

67% of retailers report higher revenue after launching subscription services, and Retail giant Nike looks to follow that trend. Nike announced its first jump into the shoe subscription service with a program called the Nike Adventure Club. The program is geared specifically for parents with kids ages 2-10 to accommodate the constant need for purchasing new shoes in different sizes. The company hopes this move will capture a larger share of the $10 billion dollar kids shoe market. As delivery woes with Amazon continue to grow, look for shipping providers like FedEx capitalize on this program.

Authorities in Hong Kong cancelled hundreds of flights in response to large scale protests inside the city’s international airport this week. This is the latest blow to the region’s travel and hospitality industries. The airport alone currently contributes approximately 5% to Hong Kong’s GDP.

Start your morning with the biggest news stories every Wednesday and Friday with Business Casual LIVE! Follow us on Twitter @MarketScale for updates throughout the day as well! You can also join the conversation through our Market Leaders LinkedIn groups!

Follow us on social media for the latest updates in B2B!

Image

Latest

innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More