Working Smarter, Not Harder in Retail with Jennifer Ruscin of Growth Spurt Sales and Marketing

 

On today’s podcast, we get to chat with Jennifer Ruscin, the owner of Growth Spurt Sales and Marketing. We discuss the tectonic shift in marketing strategy. The new paradigm that has retailers actually listening to customers, how technology helps work smarter not harder, and the future delivery of Oreos and “grape-based” beverages.

As an entrepreneur who has worked for the largest retailer in the world, Jennifer brings a wealth of knowledge, wisdom, experience, and expertise to the brick-and-mortar and online business worlds.

In just three short years, she took her own business from zero to half a million dollars. Her portfolio includes several, multimillion dollar clients who are now earning as much as six figures a month. She is also working less; working smarter; and getting out of her own way in her business so that she can recover lost time and do the things that she loves: taking care of herself, taking care of her family, and giving back.

Jennifer is now combining her love of teaching and life hacking to help business owners, as business owners and as human beings, live the life they’ve always dreamed of by scaling their business the right way; by working smarter, not harder; and by creating their own reality.

You can find her on LinkedInFacebook, or her website.

Follow us on social media for the latest updates in B2B!

Image

Latest

Education R&D
Will the New Education R&D Bill Spark the Innovation Schools Desperately Need?
April 25, 2025

In a rare show of bipartisan cooperation, Senators Michael Bennet (D-CO) and John Cornyn (R-TX) have introduced the New Essential Education Discoveries (NEED) Act, aimed at revolutionizing how the U.S. invests in education innovation. The bill proposes a new National Center for Advanced Development in Education—akin to DARPA but for schools—within the Institute for…

Read More
How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More