Working Smarter, Not Harder in Retail with Jennifer Ruscin of Growth Spurt Sales and Marketing

 

On today’s podcast, we get to chat with Jennifer Ruscin, the owner of Growth Spurt Sales and Marketing. We discuss the tectonic shift in marketing strategy. The new paradigm that has retailers actually listening to customers, how technology helps work smarter not harder, and the future delivery of Oreos and “grape-based” beverages.

As an entrepreneur who has worked for the largest retailer in the world, Jennifer brings a wealth of knowledge, wisdom, experience, and expertise to the brick-and-mortar and online business worlds.

In just three short years, she took her own business from zero to half a million dollars. Her portfolio includes several, multimillion dollar clients who are now earning as much as six figures a month. She is also working less; working smarter; and getting out of her own way in her business so that she can recover lost time and do the things that she loves: taking care of herself, taking care of her family, and giving back.

Jennifer is now combining her love of teaching and life hacking to help business owners, as business owners and as human beings, live the life they’ve always dreamed of by scaling their business the right way; by working smarter, not harder; and by creating their own reality.

You can find her on LinkedInFacebook, or her website.

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More