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Melissa Gonzalez

Top Retail Voice, Influencer, and Lead Retail Contributor
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The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data

 

In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry’s future. Oates emphasizes the importance of understanding consumers holistically, from Gen Z to the upcoming Gen Alpha, and how Ulta is leveraging insights to create authentic and engaging experiences for all.

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