Are Supply Chain Disruptions Impacting Consumer Behavior? Inflation Could be the Bigger Culprit.

 

A recent survey by o9 Solutions reveals significant shifts in consumer behavior due to supply chain disruptions, with over half reporting direct impacts on purchasing habits. Amidst rising costs, many are halting purchases or seeking more cost-effective alternatives, signaling a critical moment for industries to reassess and innovate their supply chain strategies​.

In the wake of these persistent supply chain disruptions affecting consumer behavior, how can retailers and consumer packaged goods (CPG) companies adapt to ensure the resilience and health of their supply chains? Travis Tokar, Ph.D., Professor of Supply Chain Management at TCU’s Information Systems and Supply Chain Management Department, brings a nuanced perspective, suggesting that while the pandemic’s severe disruptions may have decreased, ongoing inflation, influenced by fiscal policy and increased fuel and labor costs, continues to shape consumer spending. “I think that there’s an inflation issue more probably than a disruption issue… things are just much more expensive,” Tokar observes, proposing a critical reassessment of the factors currently driving consumer behavior shifts.

Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest

creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More
radiology
Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality
June 4, 2026

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

Read More
Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More