Are Supply Chain Disruptions Impacting Consumer Behavior? Inflation Could be the Bigger Culprit.

 

A recent survey by o9 Solutions reveals significant shifts in consumer behavior due to supply chain disruptions, with over half reporting direct impacts on purchasing habits. Amidst rising costs, many are halting purchases or seeking more cost-effective alternatives, signaling a critical moment for industries to reassess and innovate their supply chain strategies​.

In the wake of these persistent supply chain disruptions affecting consumer behavior, how can retailers and consumer packaged goods (CPG) companies adapt to ensure the resilience and health of their supply chains? Travis Tokar, Ph.D., Professor of Supply Chain Management at TCU’s Information Systems and Supply Chain Management Department, brings a nuanced perspective, suggesting that while the pandemic’s severe disruptions may have decreased, ongoing inflation, influenced by fiscal policy and increased fuel and labor costs, continues to shape consumer spending. “I think that there’s an inflation issue more probably than a disruption issue… things are just much more expensive,” Tokar observes, proposing a critical reassessment of the factors currently driving consumer behavior shifts.

Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More