Articles by tag: retail insights

Creating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?

immersive retail experiences

How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints. “What do you stand for? Why […]

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Are Supply Chain Disruptions Impacting Consumer Behavior? Inflation Could be the Bigger Culprit.

A recent survey by o9 Solutions reveals significant shifts in consumer behavior due to supply chain disruptions, with over half reporting direct impacts on purchasing habits. Amidst rising costs, many are halting purchases or seeking more cost-effective alternatives, signaling a critical moment for industries to reassess and innovate their supply chain strategies​. In the […]

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Podcasts
The Recent Forever 21-Shein Collaboration Tests Consumers’ Sustainability Commitments

Shein has acquired a significant stake in Forever 21’s operator, SPARC Group, paving the way for potential Shein mini-shops within Forever 21 stores. The Forever 21-Shein collaboration melds Shein’s modern online fast fashion dominance with Forever 21’s longstanding influence on American shopping trends. How can the merging of two fast-fashion giants impact the industry and […]

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With Return Policies, Retailers Must Strike a Balance Between Customer Satisfaction and Operational Efficiency

Retail return policies were liberal during the pandemic, but those expensive returns come with a price tag to the bottom line. Can retailers find a happy medium? Fashion retailer H&M recently navigated a policy hiccup, where it initially set a £1.99 fee for shoppers wishing to return online purchases, a charge applicable in-store and […]

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Success in the Shein/Forever 21 Partnership Hinges on Data Integration Strategy

If the Shein/Forever 21 partnership is to be successful, the right data integration strategy could make all the difference. The recent partnership between Singapore-based Shein and Forever 21 is a notable development in the retail sector, merging the strengths of a dominant e-commerce platform with a traditional brick-and-mortar brand. This collaboration promises to offer […]

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2023
Retail Legend, Arnie Cohen Discusses the Resurgence of Catalogs

In the latest episode of What Just Happened, host Christine Russo sits down with retail legend Arnie Cohen, CEO of J. Peterman Company, to discuss the surprising resurgence of catalogs in the digital age. Cohen delves into the tactile experience catalogs offer, the challenges faced during the COVID-19 pandemic, and the integration of cart.com […]

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2023 Retail Refined
The Impact of Wellness in Retail Experiences

In the latest episode of Retail Refined, host Melissa Gonzalez converses with Dawn Clark, Co-Founder of Osean Studios, a design strategist, and retail design expert. The spotlight of the conversation is the impact of wellness in retail experiences, delving into Clark’s professional journey that spans eminent brands like Nordstrom, Saks Fifth Avenue, Nike, Amazon, […]

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One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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Other Articles
How Sensory Design Plays a Vital Role in Reshaping the Retail Experiences of Today
June 27, 2023

Sensory design is an emerging marker of today’s retail experience. The digital age continues to transform the retail industry, and the advent of Sensory Enabling Technologies (SETs) is revolutionizing how consumers interact with brands online, creating immersive, multisensory customer experiences that were once only possible in physical stores. According to a study by McKinsey, […]

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The Power of Resell Strategy with Archive
April 4, 2023

In this episode of Retail Refined: Shop Talk Europe 2023, host Melissa Gonzalez discussed the power of resell strategy with Emily Gittins, CEO and Co-Founder of Archive, a platform that empowers the resale revolution. Gittins discussed how Archive assists brands in launching their resale programs, allowing them to tap into the growing trend of […]

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2023’s Mobile App Trends Signal Big Expansion for Augmented Reality in Retail
February 15, 2023

Several trends in mobile app development for 2023 include wider adoption of artificial intelligence (AI), machine learning (ML), cloud-based applications, wearable devices, and augmented reality (AR). Leading this growth in adoption is the advancement of technology that makes these innovations more affordable for developers. As creating augmented reality solutions becomes more accessible, the onus […]

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2023 is Mobile AR Advertising’s Spotlight Moment in Retail
February 15, 2023

In 2023, Insider Intelligence predicts the number of augmented reality (AR) users in the U.S. will reach 97.1 million and continue upward through 2025. So, is this the year mobile AR takes the advertising spotlight? And what function could it play in retail? According to Insider Intelligence’s forecast, U.S. companies plan to spend big […]

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NRF 2023: The Top Trends & Technologies Shaping the Future Customer Experience
January 23, 2023

Retail was the main attraction at the Jacob K. Javits Convention Center in New York City on January 14-17, 2023. NRF 2023 was back in the Big Apple with a full slate of speakers, 100 sessions, and exhibitions from more than 950 major players in all facets of the retail space. What were some […]

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Self-checkout: The Expansion of Machines
January 1, 2023

Shoppers may not like them, but self-checkout machines aren’t going anywhere soon. That market is growing and expanding beyond the grocery store. The Bureau of Labor Statistics indicates the number of cashiers will fall by 10% over the next decade due to a competitive labor market and the expansion of self-checkout machines. Fewer cashiers […]

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Behind WorkJam’s Mission to Improve Retention and Training in Retail
September 27, 2022

Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He founded WorkJam in 2014 as a digital frontline workplace to solve retail industry issues. “Our platform essentially helps retailers and companies and other industries, such as healthcare, manufacturing, and distribution, […]

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Omnichannel Experiences Will Depend on Managed Devices and Cloud Ecosystems
June 30, 2022

The experience economy that drives omnichannel for today’s retail consumers enables them to bridge both the virtual and physical through a combination of seamless online and in-store shopping. Impero Software’s Toke Tangkjaer and Intel’s Brian Teuscher spoke with Bobby Brill on the managed devices and cloud ecosystem that support these innovations and how Impero […]

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Why Virtual Dressing Rooms Will Be Key for Differentiating in Retail
March 9, 2022

The days of retail clothiers needing to stock multiple garment sizes could be drawing to a close. NOBAL Technologies developed a product poised to revolutionize the customer retail experience with its interactive iMirror solution. Daniel Maher, VP of Technology at NOBAL, joined Retail Refined’s Melissa Gonzalez at NRF to talk about the positive impact iMirror […]

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