Articles by tag: retail insights

Creating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?

immersive retail experiences

How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints. “What do you stand for? Why…

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Are Supply Chain Disruptions Impacting Consumer Behavior? Inflation Could be the Bigger Culprit.

A recent survey by o9 Solutions reveals significant shifts in consumer behavior due to supply chain disruptions, with over half reporting direct impacts on purchasing habits. Amidst rising costs, many are halting purchases or seeking more cost-effective alternatives, signaling a critical moment for industries to reassess and innovate their supply chain strategies​. In the…

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Podcasts
The Recent Forever 21-Shein Collaboration Tests Consumers’ Sustainability Commitments

Shein has acquired a significant stake in Forever 21’s operator, SPARC Group, paving the way for potential Shein mini-shops within Forever 21 stores. The Forever 21-Shein collaboration melds Shein’s modern online fast fashion dominance with Forever 21’s longstanding influence on American shopping trends. How can the merging of two fast-fashion giants impact the industry and…

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With Return Policies, Retailers Must Strike a Balance Between Customer Satisfaction and Operational Efficiency

Retail return policies were liberal during the pandemic, but those expensive returns come with a price tag to the bottom line. Can retailers find a happy medium? Fashion retailer H&M recently navigated a policy hiccup, where it initially set a £1.99 fee for shoppers wishing to return online purchases, a charge applicable in-store and…

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Success in the Shein/Forever 21 Partnership Hinges on Data Integration Strategy

If the Shein/Forever 21 partnership is to be successful, the right data integration strategy could make all the difference. The recent partnership between Singapore-based Shein and Forever 21 is a notable development in the retail sector, merging the strengths of a dominant e-commerce platform with a traditional brick-and-mortar brand. This collaboration promises to offer…

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2023
Retail Legend, Arnie Cohen Discusses the Resurgence of Catalogs

In the latest episode of What Just Happened, host Christine Russo sits down with retail legend Arnie Cohen, CEO of J. Peterman Company, to discuss the surprising resurgence of catalogs in the digital age. Cohen delves into the tactile experience catalogs offer, the challenges faced during the COVID-19 pandemic, and the integration of cart.com…

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2023 Retail Refined
The Impact of Wellness in Retail Experiences

In the latest episode of Retail Refined, host Melissa Gonzalez converses with Dawn Clark, Co-Founder of Osean Studios, a design strategist, and retail design expert. The spotlight of the conversation is the impact of wellness in retail experiences, delving into Clark’s professional journey that spans eminent brands like Nordstrom, Saks Fifth Avenue, Nike, Amazon,…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Other Articles
How Sensory Design Plays a Vital Role in Reshaping the Retail Experiences of Today
June 27, 2023

Sensory design is an emerging marker of today’s retail experience. The digital age continues to transform the retail industry, and the advent of Sensory Enabling Technologies (SETs) is revolutionizing how consumers interact with brands online, creating immersive, multisensory customer experiences that were once only possible in physical stores. According to a study by McKinsey,…

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The Power of Resell Strategy with Archive
April 4, 2023

In this episode of Retail Refined: Shop Talk Europe 2023, host Melissa Gonzalez discussed the power of resell strategy with Emily Gittins, CEO and Co-Founder of Archive, a platform that empowers the resale revolution. Gittins discussed how Archive assists brands in launching their resale programs, allowing them to tap into the growing trend of…

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2023’s Mobile App Trends Signal Big Expansion for Augmented Reality in Retail
February 15, 2023

Several trends in mobile app development for 2023 include wider adoption of artificial intelligence (AI), machine learning (ML), cloud-based applications, wearable devices, and augmented reality (AR). Leading this growth in adoption is the advancement of technology that makes these innovations more affordable for developers. As creating augmented reality solutions becomes more accessible, the onus…

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2023 is Mobile AR Advertising’s Spotlight Moment in Retail
February 15, 2023

In 2023, Insider Intelligence predicts the number of augmented reality (AR) users in the U.S. will reach 97.1 million and continue upward through 2025. So, is this the year mobile AR takes the advertising spotlight? And what function could it play in retail? According to Insider Intelligence’s forecast, U.S. companies plan to spend big…

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NRF 2023: The Top Trends & Technologies Shaping the Future Customer Experience
January 23, 2023

Retail was the main attraction at the Jacob K. Javits Convention Center in New York City on January 14-17, 2023. NRF 2023 was back in the Big Apple with a full slate of speakers, 100 sessions, and exhibitions from more than 950 major players in all facets of the retail space. What were some…

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Self-checkout: The Expansion of Machines
January 1, 2023

Shoppers may not like them, but self-checkout machines aren’t going anywhere soon. That market is growing and expanding beyond the grocery store. The Bureau of Labor Statistics indicates the number of cashiers will fall by 10% over the next decade due to a competitive labor market and the expansion of self-checkout machines. Fewer cashiers…

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Behind WorkJam’s Mission to Improve Retention and Training in Retail
September 27, 2022

Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He founded WorkJam in 2014 as a digital frontline workplace to solve retail industry issues. “Our platform essentially helps retailers and companies and other industries, such as healthcare, manufacturing, and distribution,…

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Omnichannel Experiences Will Depend on Managed Devices and Cloud Ecosystems
June 30, 2022

The experience economy that drives omnichannel for today’s retail consumers enables them to bridge both the virtual and physical through a combination of seamless online and in-store shopping. Impero Software’s Toke Tangkjaer and Intel’s Brian Teuscher spoke with Bobby Brill on the managed devices and cloud ecosystem that support these innovations and how Impero…

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Why Virtual Dressing Rooms Will Be Key for Differentiating in Retail
March 9, 2022

The days of retail clothiers needing to stock multiple garment sizes could be drawing to a close. NOBAL Technologies developed a product poised to revolutionize the customer retail experience with its interactive iMirror solution. Daniel Maher, VP of Technology at NOBAL, joined Retail Refined’s Melissa Gonzalez at NRF to talk about the positive impact iMirror…

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