The Business Side of Thanksgiving in Two Minutes

 

Today we’re going to breakdown some of the most important data and facts revolving around the business side of the holiday.

Let’s start with the dinner itself. The Wednesday before thanksgiving is the busiest day of the year for most grocers across the U.S. simply because of the demand for turkey. Hence the name ‘Turkey Wednesday’.

According to the American Farm Bureau Federation, the price of a turkey dropped by 91 cents this year compared to last. Its survey also noted that the average American Thanksgiving dinner for 10 will cost $48.90, up one cent from last year.

Most of the shopping though will once again take place on Black Friday and Cyber Monday. This year, the National Retail Federation forecasts that 165.3 million people are likely to shop between Thursday and Monday.

The shopping will be done almost evenly between e-commerce and in-store, according to the NRF, with 47 percent preferring bricks-and-mortar and 41 percent checking out online.

The NRF estimates that total sales will increase between 3.8 and 4.2 percent from last year, for a total in the range of $727.9 billion and $730.7 billion.

After all the feasting and shopping millions of Americans will be ending their holiday week at the airport. In fact, a record amount of people will be doing so in the U.S.

Airlines for America projects that 31.6 million passengers will fly on U.S. airlines from November 22 to December 3, up 3.7 percent from last year.

The trade association says U.S. airlines are adding 859 flights per day to accommodate the additional 93,000 daily passengers.

So, if you’re cooking, shopping or traveling this Thanksgiving, plan accordingly!

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More