The Experience Evolution: Prep the Halls—2021 Holiday Shopping Trends and Tips
Did the pandemic rewrite the rules for the holiday shopping season? Is there even a rulebook anymore? As consumers look to engage with their favorite brands across all channels this upcoming holiday season, retailers will need to find ways to bridge the gap between in-person and online to provide seamless experiences. John Federman, CEO of JRNI, and Adam Percival, National Sales Leader at luxury menswear retailer, Harry Rosen, broke down the recent trends they believe will impact the upcoming holiday shopping season and provide tips for success for retailers.
One behavioral carry-over from last year is people’s need to engage on a personal level, Federman said. “They want to celebrate the holidays, but they want to do so safely. What’s different from last year is everyone feels a little like a veteran. They feel they know the ways to comfortably and safely get accomplished what they need to get accomplished.” Boiled down: people are ready to shop this holiday season, but they will do so in a safe manner. The retailers that can provide a safe environmentwill come out on top.
From Harry Rosen’s perspective, Percival said they’d worked hard to develop new strategies for creating a unique shopping experience during the pandemic, and this will be crucial during the holiday shopping season as well. “We see the trend of online shopping continue. Consumers want to shop when and where it’s convenient to them. I do see the appointment business continue to be very strong. People want to shop either at home or in their office, or online. For us, it’s going to be about these personalized, or private, appointments for customers.”
Federman stressed that the holiday shopping landscape isn’t one format over another. A customer’s journey may start online, but it can, and often does, end in a physical store. But the time spent in a store may be different from the shopping experience of the past. “People want to make the time spent in the physical as focused and as ultimately productive as it can be.”
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]