Why Amazon Fashion Was the Answer For GAP Expansion

 

GAP just launched a dedicated storefront on Amazons fashion platform, marking the most recent of big brands turning to Amazon for e-commerce launches. What should onlooking retail businesses make of this trend? Co-Founder of Riverbend ConsultingLesley Hensell gives her take on the news and highlights why the current cost of innovation could be a major driver for partnerships.

“Retailers like GAP have big challenges because innovation is very expensive, and right now in this economy, there is no money to innovate. So instead, it really makes sense to add Amazon as a readymade sales channel. Amazon has literally hundreds of billions of prime members who buy on Amazon and like the two-day shipping.

This makes it a great place for someone like GAP to go to try and get those quick sales and the fast turnover on their highest selling items. I think you’re going to see more and more retailers and grand owners go to Amazon and open that channel they were afraid of before because it just makes sense to try and drive revenue during a tough time.”

 

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in surgery
From SPD to OR: AI in Surgery Is Raising the Bar on Patient Safety
June 5, 2025

Hospitals are facing mounting pressure from staff shortages, rising costs, and increasingly stringent compliance requirements. Surgical suites and sterile processing departments (SPDs) are two of the most resource-intensive areas, yet many still rely on manual processes and fragmented data. According to the American Hospital Association, nearly 1,400 hospitals, or 31 percent of hospitals, reported…

Read More
IWCE
How Icom Solved Real-World Challenges at IWCE
June 5, 2025

When cities plan parades for Super Bowl champions or ski resorts need to link radios across miles of mountain terrain, there’s no time for trial-and-error communications. That’s why Icom America brought real-world solutions to the forefront at the 2025 International Wireless Communications Expo (IWCE), showcasing how their versatile technology helps organizations solve critical operational challenges—without…

Read More
mass experiential learning
The Future of Higher Ed? Mass Experiential Learning That Delivers Durable Skills
June 4, 2025

Higher education is at a turning point. As employers demand more than technical proficiency, schools are being challenged to equip students with durable skills like collaboration, communication, and critical thinking. Traditional classroom models often fall short of this need. This shift has fueled growing interest in mass experiential learning as a way to prepare…

Read More
automotive advertising
Automotive Advertising That Performs: Bedford Uses Speed, Creativity, and Data to Help Dealers Thrive Under Pressure
June 3, 2025

New vehicle prices have increased by over 27% since 2019, according to Edmunds. As affordability declines and tariffs intensify pressure on supply chains, dealerships are rethinking how they protect margins and build customer loyalty. Automotive advertising now demands fast, measurable results—without compromising long-term brand value. As The Drum recently noted, creativity is non-negotiable, especially…

Read More