RICE 2023
Global retail brands have a reputation for going big. But how do the best brands find a way to make a powerful consumer impact globally while maintaining that local feel so crucial to long-stranding relevancy? As technology advances and consumer behavior shifts, brands face the challenge of creating unique, immersive experiences that resonate with…
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Articles
How Sensory Design Plays a Vital Role in Reshaping the Retail Experiences of Today
Sensory design is an emerging marker of today’s retail experience. The digital age continues to transform the retail industry, and the advent of Sensory Enabling Technologies (SETs) is revolutionizing how consumers interact with brands online, creating immersive, multisensory customer experiences that were once only possible in physical stores. According to a study by McKinsey,…
Retail
Chubbies Shorts Seeks to Capitalize on the Latest Retail Trends and Innovations
RICE 2023 (the Retail Innovation Conference & Expo) brought out all the latest trends and innovations for retailers to experience. Halfway through 2023, the retail industry is clearly emerging from a pandemic. The sector faced everything the pandemic could throw at it, supply chain issues, inflation, economic uncertainty, and geopolitical factors. However, consumers are…
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Journalism’s Changes and Constants with Pulitzer Prize Winner Jonathan Kaufman
The world of journalism is in a state of flux, driven by the rapid evolution of technology and the shifting dynamics of how the public consumes news. In an era where algorithms and social media dominate the dissemination of information, the role of journalism in society is under more scrutiny than ever. As we…
Sustainability in Healthcare: Why and How
As the health sector grapples with evolving challenges, sustainability in healthcare emerges as a critical focal point. The healthcare industry faces increasing pressure to adapt amid global conflicts, inflation, and rising environmental concerns. According to The Commonwealth Fund, healthcare contributes 8.5% of the U.S. carbon footprint. With this backdrop, healthcare organizations must explore ways…
How to Champion AI in Marketing Episode Number: 13
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises….
Agility and Sustainability are Shaping the Future of Supply Chains
The management of supply chains has become a crucial topic of discussion, especially in the wake of recent global disruptions. From the pandemic to geopolitical tensions, supply chains have faced a series of challenges as of late. This crisis has even forced companies to rethink their strategies and adapt to new realities. A 2020…
