RICE 2023
Global retail brands have a reputation for going big. But how do the best brands find a way to make a powerful consumer impact globally while maintaining that local feel so crucial to long-stranding relevancy? As technology advances and consumer behavior shifts, brands face the challenge of creating unique, immersive experiences that resonate with…
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Articles
How Sensory Design Plays a Vital Role in Reshaping the Retail Experiences of Today
Sensory design is an emerging marker of today’s retail experience. The digital age continues to transform the retail industry, and the advent of Sensory Enabling Technologies (SETs) is revolutionizing how consumers interact with brands online, creating immersive, multisensory customer experiences that were once only possible in physical stores. According to a study by McKinsey,…
Retail
Chubbies Shorts Seeks to Capitalize on the Latest Retail Trends and Innovations
RICE 2023 (the Retail Innovation Conference & Expo) brought out all the latest trends and innovations for retailers to experience. Halfway through 2023, the retail industry is clearly emerging from a pandemic. The sector faced everything the pandemic could throw at it, supply chain issues, inflation, economic uncertainty, and geopolitical factors. However, consumers are…
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What Is It Like for You to Be Part of the Benchmark Products Teams Now
Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…
Do Your Friends Ever Ask You For Cleaning Tips
In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…
Do You Friends Ask You For Cleaning Methods or Clean Their Home
At Benchmark Products, where cleanroom precision is part of everyday work, professionals often discover that specialized knowledge doesn’t always translate neatly into casual conversations—especially when friends jokingly wonder if you’ll critique their homes or turn them into germaphobes. The reality is that cleanroom science is about controlled environments and risk mitigation at an industrial scale,…
Has Working at Benchmark Made You Cleaner at Home
At Benchmark Products, where clean room discipline is second nature, the habits forged on the job often follow employees home, turning everyday chores into a mindful extension of professional rigor. As voices like Will Sepsis illustrate, working in environments where precision cleaning protects products and people alike can quietly reshape how you see a…
