RICE 2023
Global retail brands have a reputation for going big. But how do the best brands find a way to make a powerful consumer impact globally while maintaining that local feel so crucial to long-stranding relevancy? As technology advances and consumer behavior shifts, brands face the challenge of creating unique, immersive experiences that resonate with…
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Articles
How Sensory Design Plays a Vital Role in Reshaping the Retail Experiences of Today
Sensory design is an emerging marker of today’s retail experience. The digital age continues to transform the retail industry, and the advent of Sensory Enabling Technologies (SETs) is revolutionizing how consumers interact with brands online, creating immersive, multisensory customer experiences that were once only possible in physical stores. According to a study by McKinsey,…
Retail
Chubbies Shorts Seeks to Capitalize on the Latest Retail Trends and Innovations
RICE 2023 (the Retail Innovation Conference & Expo) brought out all the latest trends and innovations for retailers to experience. Halfway through 2023, the retail industry is clearly emerging from a pandemic. The sector faced everything the pandemic could throw at it, supply chain issues, inflation, economic uncertainty, and geopolitical factors. However, consumers are…
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How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…
How Thoughtful Experience Design Leads to Better Business Outcomes
Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…
