Expert Compares SpaceX and Bezos’ Blue Origin Space Race to the Tortoise and the Hare

Brad Stone, the author of “Amazon Unbound“, compares Elon Musk’s SpaceX to Jeff Bezos’s Blue Origin — referring to them as the tortoise and the hare. But what else separates the two intergalactic competitors? Who will eventually win the space race? Watch below for more.

Host: It’s hard to believe that Blue Origin is actually more than 20 years old and now they’re just getting to their first human launch, but how is Blue Origin different from SpaceX? And how is Elon Musk different from Jeff Bezos?

Stone: It’s incredible. In the empire of accomplishment, Blue Origin for Jeff Bezos is kind of, you know, the tarnished jewel, at least right now.

Host: The ugly stepchild?

Stone: Or let me put it. Let me use the word, the metaphor they use. It’s the tortoise and not the hare. He always wanted to go slow. He wanted to constrain the investment. He wanted to keep the team small, and he wanted to move step by step. And so suborbital or the edge of space and bringing tourists. There was going to be the first step. And then they would get to orbit and then they would go to the moon. And what happened was the hare came along. Elon comes along, finances it with venture capital and then government contracts and gets all the glory. And they do quite well. And I think Bezos has a fair amount of I don’t know if jealousy is the right word, but curiosity that here Elon is getting paid by the government to launch and he is still funding Blue Origin to the tune of a billion in Amazon stock every year. And so we’ve seen Bezos accelerate blue origin’s timetable, its ambitions, its timeline, and see it a little bit of dysfunction over the past few years. And so far, there hasn’t been a lot to show for it.

*Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More