Dr. Susan Hewlings joined MarketScale from Supply Side West to talk about a taking a more holistic view of sleep.

“The important thing to understand…is the fact that sleep is way more complex than how many hours you slept,” said Hewlings. She advocates for evaluating a number of factors that contribute to poor sleep and tacking those issues individually, rather than taking a one-size-fits-all approach.

“There’s different mechanisms of actions that you have to consider when you’re considering what products to either develop or take if you’re a consumer.”

Dr. Hewlings also made the argument that sleep deprivation is something that should be top of mind for businesses due to the money that is lost due to a lack of productivity.

Dr. Susan Hewlings is the Director of Scientific Affairs at Nutrasource in addition to being the Co-Founder and Science Director at Substantiation Sciences.