Today in B2B: A Major Partnership ‘Kicks Off’

 

Here are the top B2B headlines for Monday, Dec. 9.

As one might expect given the time of year, we once again start with the retail industry. We’re not talking about the hottest gift of the season but how that item gets from point A to point B in time for the holidays.

The latest preliminary employment figures released by the U.S. Bureau of Labor Statistics on Friday tell the story.

Warehousing and storage payrolls increased by 8,000 in November and overall more than 13,000 jobs were added in roles tied to e-commerce during the month.

Amazon was incredibly busy during the holiday shopping spree but that didn’t stop the company from announcing a new partnership with the NFL late last week.

America’s most popular sports league will use the tech giant’s cloud-computing services to help analyze volumes of player health data, with the hope that injuries can be better treated, prevented and even predicted.

Amazon and NFL are no strangers, either. The two are currently in year two of a $130 million deal that allows Amazon to stream Thursday Night Football games on its Prime video service.

Highlighting the trade show circuit this week is the American Geophysical Union’s Fall Meeting. The organization is celebrating its centennial year in 2019.

This week’s conference will explore the rapid developments in science, new approaches to observing Earth and space, the introduction of new data streams and much more. Stay tuned for developments all week as the conference runs through Friday, Dec. 13.

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More