Signals in Higher Ed
High schoolers are overwhelmed — and not just by homework. The path to college can feel like a maze of forms, essays, and deadlines, with little guidance on where to begin. A recent survey found that nearly three-quarters of students describe the college application process as “difficult.” For many, that difficulty isn’t academic; it’s…
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Education & EdTech
Holistic Support in Higher Ed: Why Non-Traditional Students Need More Than Just Financial Aid
Non-traditional students—adult learners, student parents, veterans, and first-generation college-goers—are carrying heavier burdens than ever. Upswing’s 2024 Ana Insights Report found that nearly nine in ten students intended to complete a FAFSA application, while many also sought help with essentials like food, housing, and bill payments. Perhaps most concerning, students expressed declining confidence in higher…
Articles Education Technology
Kai: Finally an AI Solution for Enrollment Teams to Create Connection, Not Just Mine Data!
Artificial intelligence has become the buzzword of the moment in higher education, but for many enrollment teams, it often feels like just another layer of complexity on top of an already demanding job. Budgets are tight, teams are stretched thin, and the pressure to recruit and retain students has never been greater. What leaders…
Articles Education Technology
MeetYourClass Heads to NACAC 2025 with a Vision for the Future of Enrollment and Community On Campus
With enrollment numbers slipping and student expectations shifting, colleges are under more pressure than ever to create real, lasting connections that make students feel part of a community. Research shows that institutions lose up to 10–40% of admitted students to “summer melt” each year, a challenge that directly impacts revenue and retention. At the…
Articles Education Technology
Why Data-Driven Financial Aid Strategies Are Critical to Higher Ed’s Future
As higher education faces declining public trust and heightened financial pressure, colleges are being pushed to rethink how they manage enrollment and financial aid. Data analytics and predictive modeling are emerging as critical tools, with institutions seeking ways to allocate limited aid dollars while still aligning with their missions. According to the most recent…
Articles Education Technology
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before…
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Holistic Support in Higher Ed: Why Non-Traditional Students Need More Than Just Financial Aid
Non-traditional students—adult learners, student parents, veterans, and first-generation college-goers—are carrying heavier burdens than ever. Upswing’s 2024 Ana Insights Report found that nearly nine in ten students intended to complete a FAFSA application, while many also sought help with essentials like food, housing, and bill payments. Perhaps most concerning, students expressed declining confidence in higher…
Kai: Finally an AI Solution for Enrollment Teams to Create Connection, Not Just Mine Data!
Artificial intelligence has become the buzzword of the moment in higher education, but for many enrollment teams, it often feels like just another layer of complexity on top of an already demanding job. Budgets are tight, teams are stretched thin, and the pressure to recruit and retain students has never been greater. What leaders…
MeetYourClass Heads to NACAC 2025 with a Vision for the Future of Enrollment and Community On Campus
With enrollment numbers slipping and student expectations shifting, colleges are under more pressure than ever to create real, lasting connections that make students feel part of a community. Research shows that institutions lose up to 10–40% of admitted students to “summer melt” each year, a challenge that directly impacts revenue and retention. At the…
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before…