Apple Exec Lays Out a Strategy for the Company’s Original Video Content

Eddie Cue, Senior Vice President of Internet Software and Services at Apple, hopped onto stage at SXSW this week with plenty to add to the conversation.

Apple has never been about making large acquisitions like Netflix and Disney, though he said Apple’s media buying strategy is deliberate, and the company anticipates a major shift in media consumption soon. Among the dozen or so shows picked up by the tech giant is “Carpool Karaoke,” a spinoff of the series popularized by James Corden on the “Late Late Show.”

The overarching strategy at Apple is “quality over quantity,” Cue made a point of saying,  contrasting with Netflix’s strategy of producing a significant amount of content exclusive to its platform. With that in mind, Apple is reportedly investing in new, original content without much regard for the price tag. Apple’s deep pockets are infamous, and now they’re being harnessed to develop a reliable pool of Apple TV content.

Cue made a point of comparing Apple with Pixar, saying both companies share the same approach and priority to storytelling. While Facebook makes moves into the sports streaming market, Cue said Apple will not be entering as a competitor in that market for the foreseeable future.

The details shared at SXSW were vague. What’s clear is a coming wave of Apple content that will perhaps create a new, serious contender for Netflix’s crown.

Follow us on social media for the latest updates in B2B!



Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More