Apple Sales Miss Estimates on Sluggish Economy, Supply Snags

(Bloomberg) —

Apple Inc. reported a steeper sales decline in its holiday period than Wall Street feared, showing the toll of an economic slowdown and lingering supply snags.

Revenue in the fiscal first quarter amounted to $117.2 billion, the company said in a statement Thursday. That compared with Wall Street projections of about $121.1 billion. The shares fell in extended trading.

The results show that Apple hasn’t been able to dodge the tech slowdown afflicting many of its competitors. Demand for smartphones and computers has slumped in the past year, and Covid-19 restrictions in China added to Apple’s woes during the holiday sales period. Timing was another issue: The company didn’t launch new Macs and HomePods until recent weeks, missing the end of the first quarter.

Earnings came in at $1.88 per share, compared with an average estimate of $1.94 per share. The Cupertino, California-based technology giant didn’t provide a revenue outlook for the second quarter, continuing an approach it adopted at the start of the Covid pandemic in 2020.

Read more: How Apple timed the launch of its new Macs, HomePod

Apple shares had closed up 3.7% at $150.82 in New York. They have gained 16% this year.

Chief Executive Officer Tim Cook cited a “challenging environment” in the statement. “We remain focused on the long term,” he said.

Apple generated $65.8 billion from its flagship product, the iPhone, missing the estimate of $68.3 billion. That also represents a decline the $71.6 billion that the product brought in a year earlier. While the latest iPhone was a more significant leap than the previous version, the factories producing the popular Pro models in China were shuttered for several weeks during the quarter due to pandemic restrictions.

The company made $7.74 billion from the Mac, well short of the $9.7 billion estimate. That’s also a significant drop from $10.9 billion a year ago.

It was a tough year-over-year comparison given that Apple launched a revamped MacBook Pro line in the previous holiday period. This time around, it didn’t update the MacBook Pro and Mac mini models until the current quarter.

(Updates with product sales in seventh paragraph.)
By Mark Gurman

Follow us on social media for the latest updates in B2B!

Image

Latest

IntelliFinishing
The Story Behind IntelliFinishing: From Prototype to Industry Leader
March 21, 2025

IntelliFinishing’s roots go back to 2008, though the company wasn’t branded under that name at the time. The story began when Caterpillar identified the IntelliTrak conveyance system as a promising foundation for a new kind of finishing system—one that could offer smarter control and greater flexibility. To bring the concept to life, three companies…

Read More
IntelliFinishing system
Does an IntelliFinishing System Work Well with Shot Blast Machines?
March 21, 2025

When shot blasting is part of your pretreatment process, seamless integration with your finishing system is essential. IntelliFinishing systems are designed with this in mind—offering the flexibility and control needed to get the best results from your shot blast equipment. As John Claman of IntelliFinishing explains, traditional chain-based systems run at a fixed speed, limiting…

Read More
IntelliFinishing
Can One IntelliFinishing System Handle All Part Types?
March 21, 2025

Traditionally, finishing operations rely on multiple systems to manage different types of parts—small parts on one line, medium parts on another, separate lines for powder and liquid coatings, and perhaps even a dedicated system for shot-blasted items. But IntelliFinishing challenges this fragmented approach. As Sales and Marketing Manager John Claman explains, IntelliFinishing systems are designed…

Read More
california's school districts
Rural Resilience: Advocating For California’s School Districts With Yuri Calderon
March 21, 2025

As federal funding hangs in the balance, California’s rural school districts face a stark challenge: how to maintain essential services amid the uncertain future of the Secure Rural Schools Act. Originally established to offset declines in timber revenue from federal lands, the Act has become a lifeline for hundreds of districts. But after failing to…

Read More