Apple Inc on Tuesday was widely expected to announce a lower-priced iPad aimed at helping it grab more of the U.S. educational market.

Major technology companies are battling for dominance in U.S. schools, a market seen as important for hooking young consumers.

Apple in March 2017 lowered the price of its 9.7-inch tablet to $329, the lowest starting price ever for one of its full-sized tablets. But laptops running operating systems by Alphabet Inc’s Google or Microsoft Corp can be had for less than $200.

Apple’s previous price cutting, along with software changes, have been followed by an improvement in iPad sales. Analysts believe the teacher- and student-geared event on Tuesday at Lane Tech College Prep High School will include an update to its iPad lineup, including possibly a lower-priced model.

Read the full article here