Qualcomm is moving forward with its artificial intelligence (AI) research, attempting to produce an application that goes beyond the widely adopted Siri and Alexa assistance apps many smart phone users utilize. 

Their goal is to take voice recognition to another level that is more life-like, less machine-like and more natural with the ability to recognize not any voice, but a specific voice. 

Qualcomm is also working on new 5G technology which still is the top priority for the company, but AI growing in importance to the company. 

Several companies including Tencent, Baidu, Google, Facebook, Microsoft and Amazon are are collaborating with Qualcomm on AI applications for their devices. Other companies, Motorola for example, are planning to optimize Qualcomm AI applications on smartphones. 

The main point is that Qualcomm is seeking a methodology to put better, safer and more useful AI on the cloud, and they intend to devote more resources to this facet of their R&D.