Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Big Data Means New Big Challenges

Data is now considered to be the most valuable commodity on Earth, which is why enterprises and government agencies look to leverage it to their advantage. And yet, warehousing massive amounts of data requires modern technologies and new ways of thinking. On today’s podcast, Judson Graves, director of analytics solutions at ViON, and Chrisitan…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

Data is now considered to be the most valuable commodity on Earth, which is why enterprises and government agencies look to leverage it to their advantage. And yet, warehousing massive amounts of data requires modern technologies and new ways of thinking.

On today’s podcast, Judson Graves, director of analytics solutions at ViON, and Chrisitan Shrauder, director of federal systems at Yellowbrick, offer their insights into the challenges of storing big data.

“There’s too much data, and it’s always growing exponentially,” Graves explained, but storing tons of data at an unlimited scale isn’t a problem. The challenge is storing it so that it’s readily accessible in a useful way, and in the demand of time required.

The world has transitioned to a real-time workload with people wanting answers in seconds or minutes, not hours or days. Arranging data so that it’s available for immediate analytics and evaluation is of top priority.

Shrauder went on to say that he’s occupied with developing systems that can support real-time ingest and ad hoc queries at scale, and can store data so that it’s optimized and makes sense. The way to do that is by implementing the latest and greatest in hardware and software. This also includes rethinking the physical architecture of data centers.

“Anything that is going to work in the future will have to scale incrementally without causing massive downtime,” Shrauder said.

https://marketscale.com/wp-content/uploads/2019/07/Big-Data-Means-New-Big-Challenges-judson.webpWhen asked about his opinion on public versus private cloud solutions, Graves maintained that all the coolest technological advancements, from self-driving cars to artificial intelligence, required hardware and software combinations that weren’t available at the time in a public cloud environment.

“If you have a real workload, I don’t ever see when a private cloud or a personal infrastructure would not be needed,” Graves said.

He went on to relay the essential keys to data warehousing: speed, scale, simplicity, security. Solutions that address those four factors will drive successful storage operations in today’s business environment.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Almo Pro AV’s Audio-Technica D50 launch puts RF planning back on the critical-path for public-sector command centers

Almo Pro AV’s Audio-Technica D50 launch puts RF planning back on the critical-path for public-sector command centers

Almo Pro AV has announced its distribution of Audio-Technica’s D50 digital UHF wireless system, emphasizing the importance of RF planning in command-and-control projects. The distribution is set to commence in September, aligning with public-sector command center needs. The new system aims to enhance the audio-visual communication capabilities in these settings.

  • 01Almo Pro AV will distribute the Audio-Technica D50 starting in September.
  • 02RF planning is a critical component for command centers using the D50 system.
  • 03The D50 system enhances audio-visual communications in public-sector command centers.

Aug 20, 2026

PTZOptics Rise 4K makes 12G-SDI and fiber table stakes for enterprise video rooms

PTZOptics Rise 4K makes 12G-SDI and fiber table stakes for enterprise video rooms

PTZOptics has introduced the Rise 4K PTZ camera that incorporates advanced features like 12G-SDI and fiber connectivity, along with AI-assisted automation, to enhance broadcast capabilities for corporate studios. The camera aims to set a new standard in professional AV by offering comprehensive broadcast connectivity and timecode/genlock functionalities. This innovation is positioned to optimize AV setups in enterprise environments and educational campuses.

  • 01The Rise 4K PTZ camera from PTZOptics includes 12G-SDI and fiber connectivity.
  • 02The camera is designed for corporate studios and campus AV setups.
  • 03AI-assisted automation is a key feature of the Rise 4K PTZ camera.

Aug 19, 2026

When Static Signage Falls Short: A Smarter Way to Communicate with VisionMax LED Posters

VisionMax LED posters offer a smarter communication solution compared to traditional static signage. These LED posters allow for dynamic content display, enhancing engagement and information delivery. The technology is suitable for various applications, providing flexibility in visual communication.

  • 01VisionMax LED posters offer dynamic content display, enhancing engagement over static signage.
  • 02LED posters provide flexibility and adaptability in visual communication across various applications.
  • 03Traditional static signage can be effectively upgraded with VisionMax LED technology for better content delivery.

Aug 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512