Skip to content
‹ Back to IndustriesProfessional AV

Big Data Means New Big Challenges

Data is now considered to be the most valuable commodity on Earth, which is why enterprises and government agencies look to leverage it to their advantage. And yet, warehousing massive amounts of data requires modern technologies and new ways of thinking. On today’s podcast, Judson Graves, director of analytics solutions at ViON, and Chrisitan…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Data is now considered to be the most valuable commodity on Earth, which is why enterprises and government agencies look to leverage it to their advantage. And yet, warehousing massive amounts of data requires modern technologies and new ways of thinking.

On today’s podcast, Judson Graves, director of analytics solutions at ViON, and Chrisitan Shrauder, director of federal systems at Yellowbrick, offer their insights into the challenges of storing big data.

“There’s too much data, and it’s always growing exponentially,” Graves explained, but storing tons of data at an unlimited scale isn’t a problem. The challenge is storing it so that it’s readily accessible in a useful way, and in the demand of time required.

The world has transitioned to a real-time workload with people wanting answers in seconds or minutes, not hours or days. Arranging data so that it’s available for immediate analytics and evaluation is of top priority.

Shrauder went on to say that he’s occupied with developing systems that can support real-time ingest and ad hoc queries at scale, and can store data so that it’s optimized and makes sense. The way to do that is by implementing the latest and greatest in hardware and software. This also includes rethinking the physical architecture of data centers.

“Anything that is going to work in the future will have to scale incrementally without causing massive downtime,” Shrauder said.

https://marketscale.com/wp-content/uploads/2019/07/Big-Data-Means-New-Big-Challenges-judson.webpWhen asked about his opinion on public versus private cloud solutions, Graves maintained that all the coolest technological advancements, from self-driving cars to artificial intelligence, required hardware and software combinations that weren’t available at the time in a public cloud environment.

“If you have a real workload, I don’t ever see when a private cloud or a personal infrastructure would not be needed,” Graves said.

He went on to relay the essential keys to data warehousing: speed, scale, simplicity, security. Solutions that address those four factors will drive successful storage operations in today’s business environment.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai Haoyun Intelligent Technology supplied the NEXO loudspeaker system for the main stage at Shanghai's 22nd JZ Festival. Two hangs of six GEO M12 boxes and MSUB18 subwoofers covered the audience, P15 front-fills reached the front rows and PS15 wedges served the band. Haoyun's crew also handled transport, installation, commissioning, site calibration and handover to the production team.

  • 01Two hangs of six GEO M12 boxes covered the audience, and it took a separate set of P15 front-fills to reach the listeners closest to the stage.
  • 02At JZ Festival, the supplier's scope ran from transport and site calibration to a formal handover to the festival team.

Nov 2, 2026

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The Alexa Photo Frame is a $199.99 10-inch screen built to look like an ordinary frame, and the Echo Show 16 is a 16-inch wall display with preorders from $499.99. Three of the five ship now. Amazon says the Echo Show line is up more than 25% year over year.

  • 01Alexa Photo Frame: $199.99 in black or $229 in wood, a 10-inch anti-glare screen synced to Amazon Photos, shipping as early as next week per Android Authority.
  • 02Echo Show 16: 16-inch display, nearly 40% thinner than the Show 15, preorders from $499.99 with $100 off; Android Authority reports shipping in the second half of December.
  • 03Echo Time ($199.99), Echo Dot ($99.99) and Echo Studio with Home Camera ($249.99) are available now.

Oct 30, 2026

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course covers lens-to-screen workflow with Diversified, EVS support.

  • 01A corporate studio held to a network control room's standards for reliability and timing needs staff who understand every step between the lens and the screen.
  • 02For training managers, the free preview is a practical first step before the full course.

Oct 29, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512