CES 2024: Transparency is at the Forefront of Consumers’ Trust Concerns in Enterprise Companies

 

How can enterprises build trust with consumers in an age where data privacy and transparency are paramount?

At CES 2024, Cindy Warner, the founder and CEO of 360ofme, a company focused on bridging the trust gap between enterprises and consumers, emphasized the importance of transparency in building trust with consumers and navigating the regulatory environment.

She further highlighted the critical aspect of transparency at the show. “It’s very important. We believe that transparency is job one for a lot of these enterprise brands, that they’re very transparent about what data they’re using, how they’re using it, why they’re using it, and more importantly, that they’re getting your consent, and they’re giving you the consumer control over that data,” said Warner. 

Article written by Alexandra Simon.

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