Skip to content
‹ Back to IndustriesProfessional AV

Fiberside Chat: Choosing the Right Software Solution for a Streamlined Digital Transformation

When it comes time for telcos to pick a software solution to streamline or transform their digital transformation, the decision boils down to this question: Do they select a commercial off the shelf (COTS) software or a custom solution? 3-GIS’ Kevin Noack, Director of Information Systems, and David Stoner, Director of Product Development, shared…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share
Fiberside Chat: Choosing the Right Software Solution for a Streamlined Digital Transformation

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

When it comes time for telcos to pick a software solution to streamline or transform their digital transformation, the decision boils down to this question: Do they select a commercial off the shelf (COTS) software or a custom solution? 3-GIS’ Kevin Noack, Director of Information Systems, and David Stoner, Director of Product Development, shared their perspectives and insights.

“I think it’s a convergence of the digital transformation and GIS, and with the off the shelf solution, not only are you getting digital…you’re also in a common communication platform,” Noack said. “ You don’t want to be in some proprietary custom solution that you can’t get your data out and share easily or share versions of it to do different entities.” Nor do you want to be stuck with a system that doesn’t match with your unique operating and service-differentiating workflows.

So, how does a telco decide on the right option? One of the primary value points for a COTS solution is in-software maintenance and support. Another long view consideration is the configurability of the COTS software. That is the ability for the system administrators to change the configuration for user sets, workflows, UI metaphors, etc. rather than having to incur additional costs for programming changes.

“Having a COTS solution allows various departments to have various access points into the application without having to do a different customized version for each department,” Noack continued.

“Really when it gets down to it, when an end user is using a system, they want it to look and feel customized for their job function. And through configuration, we really can control the look and feel and down to the workflow level for that individual group,” Stoner added. “That’s very powerful…you think about a team of disparate user bases using the same central platform to get their job done and being able to provide that custom feel without the custom application code makes a big difference.”

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

How Bose Professional's 3.5 kg MA3 aims sound away from echoey ceilings

How Bose Professional's 3.5 kg MA3 aims sound away from echoey ceilings

Bose Professional introduced the MA3 Micro Array, a passive modular micro line array whose 3.5 kg modules can be splayed to keep energy off reflective ceilings. The design work shifts to the integrator: splay angles, amplifier loading/protection and Bose’s recommended 70 Hz high-pass filter are key choices. Bose lists houses of worship, multipurpose rooms, corporate spaces and education/government venues among its targets.

  • 01Each MA3 module covers just 5° vertically, so the angles set between boxes become the main control for keeping sound off reflective ceilings in reverberant rooms.
  • 02For a head-to-head spec review, ask for high-frequency vertical off-axis data: the MA3 and Martin Audio O-Line share 100° × 5° nominal coverage but use very different tweeter designs.

Nov 11, 2026

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA's Meeting Room as a Service brings room design, procurement, monitoring, support, refresh and recycling together under one model. Its Aon project in Brazil tripled videoconferencing capacity and lifted client meetings 50% over two years.

  • 01When a room fails, people tend to move rather than report it, so service desk tickets often miss the rooms that are actually broken. Centralized monitoring targets that gap.
  • 02Aon’s Brazil project tripled videoconferencing capacity and raised client meetings 50% over two years. It’s a vendor-reported reference point buyers can use when asking providers for comparable results.
  • 03The case for one lifecycle contract is strongest where each country picked its own vendors and integrators. A company that only needs utilization data can buy room analytics software without handing over the whole lifecycle.

Nov 11, 2026

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

AVIXA named Marco Pardi, President of the Tech Events portfolio at Informa, as CEO starting January 1, 2027. He succeeds David Labuskes. Pardi's background running IT shows suggests AV's overlap with IT will keep getting attention, though AVIXA has not committed to that. Watch AVIXA's 2027 show calendar and course catalog.

  • 01AVIXA's events and learning audiences overlap with incoming CEO Marco Pardi's experience; audience counts alone do not explain the board's priorities.
  • 02One read on the hire is whether IT-crossover training like Glass to Glass expands under Pardi.

Nov 5, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512