Fiberside Chat: Choosing the Right Software Solution for a Streamlined Digital Transformation

 

When it comes time for telcos to pick a software solution to streamline or transform their digital transformation, the decision boils down to this question: Do they select a commercial off the shelf (COTS) software or a custom solution? 3-GISKevin Noack, Director of Information Systems, and David Stoner, Director of Product Development, shared their perspectives and insights.

“I think it’s a convergence of the digital transformation and GIS, and with the off the shelf solution, not only are you getting digital…you’re also in a common communication platform,” Noack said. “ You don’t want to be in some proprietary custom solution that you can’t get your data out and share easily or share versions of it to do different entities.” Nor do you want to be stuck with a system that doesn’t match with your unique operating and service-differentiating workflows.

So, how does a telco decide on the right option? One of the primary value points for a COTS solution is in-software maintenance and support. Another long view consideration is the configurability of the COTS software. That is the ability for the system administrators to change the configuration for user sets, workflows, UI metaphors, etc. rather than having to incur additional costs for programming changes.

“Having a COTS solution allows various departments to have various access points into the application without having to do a different customized version for each department,” Noack continued.

“Really when it gets down to it, when an end user is using a system, they want it to look and feel customized for their job function. And through configuration, we really can control the look and feel and down to the workflow level for that individual group,” Stoner added. “That’s very powerful…you think about a team of disparate user bases using the same central platform to get their job done and being able to provide that custom feel without the custom application code makes a big difference.”

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More