Fiberside Chat: Choosing the Right Software Solution for a Streamlined Digital Transformation

 

When it comes time for telcos to pick a software solution to streamline or transform their digital transformation, the decision boils down to this question: Do they select a commercial off the shelf (COTS) software or a custom solution? 3-GISKevin Noack, Director of Information Systems, and David Stoner, Director of Product Development, shared their perspectives and insights.

“I think it’s a convergence of the digital transformation and GIS, and with the off the shelf solution, not only are you getting digital…you’re also in a common communication platform,” Noack said. “ You don’t want to be in some proprietary custom solution that you can’t get your data out and share easily or share versions of it to do different entities.” Nor do you want to be stuck with a system that doesn’t match with your unique operating and service-differentiating workflows.

So, how does a telco decide on the right option? One of the primary value points for a COTS solution is in-software maintenance and support. Another long view consideration is the configurability of the COTS software. That is the ability for the system administrators to change the configuration for user sets, workflows, UI metaphors, etc. rather than having to incur additional costs for programming changes.

“Having a COTS solution allows various departments to have various access points into the application without having to do a different customized version for each department,” Noack continued.

“Really when it gets down to it, when an end user is using a system, they want it to look and feel customized for their job function. And through configuration, we really can control the look and feel and down to the workflow level for that individual group,” Stoner added. “That’s very powerful…you think about a team of disparate user bases using the same central platform to get their job done and being able to provide that custom feel without the custom application code makes a big difference.”

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More