Manufacturing Printing Solutions for Satisfied End Users

 

After 30 years of digital printing experience, how is the DigiTech Solutions Group’s TruFire Flatbed Printer making an impact for its clients? Patrick Coldeway, Founder & President of DigiTech, brought along an end-user of the TruFire digital printer, Tommy Trucks, Founder & CEO of SignMaster, to discuss it.

The TruFire story was born out of necessity. Customers, like Truck’s company, SignMaster, needed a printer that DigiTech didn’t supply or service.

“Tommy was one of those guys who said, why, Patrick, don’t you guys make a printer?” Coldeway said. “He was partially responsible for getting us going down this path of making a new printer.”

“We ran into some real issues with the first-generation digital printer we got,” Truck said of his company’s early forays into digital signage printing. “We could tell screen printing was going away, everything was going digital, and technology was skyrocketing. It was lending itself to lean manufacturing. As technology started to increase, we were stuck with this older printer. Over time, we were trying to get into some LED curing and faster machines.”

Unfortunately, some of the newer machines Truck tried weren’t cutting the mustard.
“To get to where we were trying to go, there was such a gap in the market,” he said.
After a bit of prodding and several years of development, DigiTech began manufacturing and distributing its printer solutions.

“There are a lot of printers on the market that are hybrids,” Trucks said. “But, as far as where we’re standing, we think a true flatbed is the only way to go. When you’re printing rigid substrates as we do, the only way you can get that perfect second side registration is on a true flatbed.”

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More