Communication is Essential when Lives Are on the Line

Communication technologies are so readily available and so widely accepted that it’s possible for the general public to take them for granted.

“This is somewhat overlooked in our day and age,” said Chuck Cox, Product Marketing Engineer at Astronics Test Systems, on this episode of the Software and Technology podcast. “But, when lives depend on it, maybe we need to be thinking more ahead of time, ensuring that our technologies work.”

Cox spoke with MarketScale’s Tyler Kern about the importance of effective communication devices and infrastructure.

“In order for human enterprises to function properly, they have to be able to communicate with each other,” Cox said, noting that it’s not just about high-tech devices, but about basic human interaction.

A while back, he made the switch from being a product development engineer to a more customer-facing career. He wanted to know that the solutions he offered had real-world applications.

He recalled a time when first responders from multiple jurisdictions gathered to respond to a catastrophe. Despite these heroes being able to visibly look one another in the eye, they were not able to speak on the radio.

The event Cox recalls are the terrorist attacks of September 11, 2001.

This illustrates that, no matter how cool the tech, all that matters is real-world application.

“When you’re talking to grandma about dinner and she says, ‘apple pie,’ and the word ‘apple’ drops out, that’s of no consequence,” Cox said. “If an officer is being told ‘don’t shoot,’ there’s a big difference.”

As an example, Cox recalls working with the Dallas Cowboys of the NFL, whose expectations were 100% communication. For them, if one word drops out during a play call, it’s worse than if there had been no communication at all.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


BioTech Startups Want to Revive Failed Medicines to Create New Lifesaving Treatments
Behind the Clinical Trials for Non-Alcohol Fatty Liver Disease that Can Benefit 30% of Americans
July 1, 2022
  The Impact Research Institute (IRI) is Waco, Texas’ resource for extending care options for NAFLD (non-alcohol fatty liver disease.) Nadege Gunn is IRI’s Medical Director and President. She Read more
FABTECH Show Kickoff and Overview of Solutions Distributed by DeGeest
June 30, 2022
This is another episode of Manufacturing A Stronger Standard live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp., Derek DeGeest, talked with Brad Ruppert, Engineering Manager, and Read more
Improving Quality and Bottomline for Finishing Operations
June 30, 2022
This is another episode of Manufacturing A Stronger Standard from FABTECH 2021. Host and President of Lesta USA and Degeest Corp., Derek Degeest, talked with Bill Robinson, President and Kris Bonnegent, Regional Read more