Communication is Essential when Lives Are on the Line
Communication technologies are so readily available and so widely accepted that it’s possible for the general public to take them for granted.
“This is somewhat overlooked in our day and age,” said Chuck Cox, Product Marketing Engineer at Astronics Test Systems, on this episode of the Software and Technology podcast. “But, when lives depend on it, maybe we need to be thinking more ahead of time, ensuring that our technologies work.”
Cox spoke with MarketScale’s Tyler Kern about the importance of effective communication devices and infrastructure.
“In order for human enterprises to function properly, they have to be able to communicate with each other,” Cox said, noting that it’s not just about high-tech devices, but about basic human interaction.
A while back, he made the switch from being a product development engineer to a more customer-facing career. He wanted to know that the solutions he offered had real-world applications.
He recalled a time when first responders from multiple jurisdictions gathered to respond to a catastrophe. Despite these heroes being able to visibly look one another in the eye, they were not able to speak on the radio.
The event Cox recalls are the terrorist attacks of September 11, 2001.
This illustrates that, no matter how cool the tech, all that matters is real-world application.
“When you’re talking to grandma about dinner and she says, ‘apple pie,’ and the word ‘apple’ drops out, that’s of no consequence,” Cox said. “If an officer is being told ‘don’t shoot,’ there’s a big difference.”
As an example, Cox recalls working with the Dallas Cowboys of the NFL, whose expectations were 100% communication. For them, if one word drops out during a play call, it’s worse than if there had been no communication at all.
For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Exploring the Splendor of Lake Powell with Up Lake Adventures
Delving into the serene beauty of Lake Powell, the Icom Podcast “Radios in Action” pairs the thrill of personal watercraft adventures with the crucial use of marine radios. Host Ray Novak and Bob Reed, the Manager of Up Lake Adventures, discuss the enthralling experiences offered by Up Lake Adventures in Utah’s majestic landscapes. In […]
Wrong Fit, Right Fit: The Essence of Workplace Fit and Its Impact on Modern Work Culture
Workplace fit in an organizational context has never been more critical. The wrong fit impacts the entire culture. In this post-COVID-19 era, understanding workplace fit has reshaped how people view work, emphasizing the importance of aligning personal values with organizational culture. A revealing statistic reveals that 67% of employees prefer to work for a […]
Art is Helping Remake Medicine
Can art help remake medicine with the therapeutic potential to make a difference in healthcare? The rise of holistic approaches to well-being provides an opportunity to bring out the artistic side in healthcare. And on the latest episode of the Healthcare Rethink Podcast, host Brian Urban takes a deeper look into that intersection between […]