Communication is Essential when Lives Are on the Line

Communication technologies are so readily available and so widely accepted that it’s possible for the general public to take them for granted.

“This is somewhat overlooked in our day and age,” said Chuck Cox, Product Marketing Engineer at Astronics Test Systems, on this episode of the Software and Technology podcast. “But, when lives depend on it, maybe we need to be thinking more ahead of time, ensuring that our technologies work.”

Cox spoke with MarketScale’s Tyler Kern about the importance of effective communication devices and infrastructure.

“In order for human enterprises to function properly, they have to be able to communicate with each other,” Cox said, noting that it’s not just about high-tech devices, but about basic human interaction.

A while back, he made the switch from being a product development engineer to a more customer-facing career. He wanted to know that the solutions he offered had real-world applications.

He recalled a time when first responders from multiple jurisdictions gathered to respond to a catastrophe. Despite these heroes being able to visibly look one another in the eye, they were not able to speak on the radio.

The event Cox recalls are the terrorist attacks of September 11, 2001.

This illustrates that, no matter how cool the tech, all that matters is real-world application.

“When you’re talking to grandma about dinner and she says, ‘apple pie,’ and the word ‘apple’ drops out, that’s of no consequence,” Cox said. “If an officer is being told ‘don’t shoot,’ there’s a big difference.”

As an example, Cox recalls working with the Dallas Cowboys of the NFL, whose expectations were 100% communication. For them, if one word drops out during a play call, it’s worse than if there had been no communication at all.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



air quality
Superior Air Quality and HVAC Systems are Crucial for Senior Care
May 29, 2024

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

Read More
Trades industry
The Future of Data Centers: Cooling, Power, and ESG with Saqib Ashraf
May 28, 2024

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges…

Read More
With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More