Go Back

Ben Thomas

Head of Pro AV MarketScale

Doing More with Less: Connected and Cloud Technologies Are Working Hard to Solve Farming and Agriculture Needs


How can connected and cloud technologies provide solutions to bring innovation and sustainability to meet the growing needs in farming and agriculture?

As the global population pushes toward an estimated 10 billion by 2050, the demand for sustainable agriculture has never been more critical. With limited arable land available, the agricultural sector is turning to connected and cloud technologies to boost productivity and efficiency. Integrating technology into farming is not just about innovation; it’s about survival and sustainability, answering the urgent need to produce more with less.

Can advanced technologies like cloud computing and IoT transform the traditional farming landscape, and what benefits do they offer the modern farmer?

On MarketScale’s Software & Technology podcast, host Ben Thomas sits down with Chris Winkler, the Director of Digital Software and Solutions at John Deere. They explore the intersection of technology and agriculture and how connected and cloud technologies drive significant advancements in the farming sector.

Main Points of Conversation:

  • The role of sensor technology and data analytics in optimizing farming operations.
  • The impact of autonomous vehicles and machinery in increasing agricultural productivity.
  • How cloud technology provides real-time insights and decision-making tools for farmers.

Chris Winkler’s robust background in technology and its agriculture applications provide a pivotal need in integrating digital solutions into farming equipment. His work focuses on making farming more efficient and sustainable through technological innovation, contributing significantly to John Deere’s transition from a traditional machinery company to a leader in agri-tech.

Article by James Kent


Fields with ( * ) are required

To submit a comment, please provide your name and email or sign in at MarketScale.com


Recent Posts

energy reporting
Energy Reporting for Utilities & Businesses Isn’t Just for Transparency. It’s for Energy & Cost Savings, Too. Podcasts - May 20, 2024

As cities and states increasingly implement energy benchmarking, disclosure, and transparency mandates, utilities and businesses find themselves navigating a complex landscape of compliance and opportunity. The rise of building performance standards, such as New York’s Local Law 97, Boston’s Building Energy Reporting and Disclosure Ordinance (BERDO), and Denver’s Energize Denver, underscores the urgency for detailed…

Employee Safety International SOS
Tips for Enhancing Employee Safety and Security During Business Travel Podcasts - May 20, 2024

With recent global events emphasizing the importance of employee safety, companies are increasingly focused on how to protect their staff while they travel for work. From the resurgence of health crises to geopolitical tensions, the need for robust travel safety protocols has never been more critical. This analysis is particularly relevant now as businesses…

enhanced operator experience
Enhanced Operator Experience in 2024’s Evolving Control Room Environments Means Make the Space Ergonomic and the Technology Flexible & Reliable Podcasts - May 16, 2024

In 2024, the focus within the domain of control rooms and mission-critical applications is sharply pivoting towards enhancing the operator experience. This shift is more than a trend; it’s a necessity driven by the increasing complexity of operations and the crucial role of human factors in maintaining system reliability and effectiveness. Enhanced operator experience…

Register to MarketScale.com for Ben Thomas episodes, events, and more.

Already have an account?