Connecting the World’s Broadband Deserts

 

Consistent and reliable internet connections are critical for our modern economy. So, why, in 2021, are there still large swaths of the Americas without reliable internet access?

Deb Socia, President and CEO of The Enterprise Center, and Jimmy Hall, VP of Engineering & Product Services with 3-GIS, provided insights on where the United States stands today and the challenges to providing such access to all of the Americas.

The Enterprise Center is a non-profit in Chattanooga, TN. It works with the city and the county around economic development and digital inclusion, smart cities infrastructure, innovation and the entrepreneurial eco-structure system. From Socia’s vantage point, the U.S. still has ways to go to get people, especially those in rural and underserved communities, connected.

“If you ask the FCC, they say there are at least 21 million Americans without access, but we know that number is pretty low,” Socia said. “If you ask Microsoft, they say it’s as high as 162 million. It’s a pretty wide-range between 21 and 162 million.”

If a wider swath of internet access is needed, and everyone knows it’s needed, what issues hamper the effort to bring broadband access to those who don’t have it? From a local level, Socia sees many impediments from 19 states that don’t allow local decision-making around building broadband. “I think the importance of empowering every potential way of solving this problem is important at this moment,” Socia said.

From education and remote work access to signing up to get a COVID vaccination, universal broadband internet access is something that everyone needs in all communities. And while the challenges are many, Hall said technology’s advancements in network engineering make a difference in driving cost efficiencies.

“What we’ve found, and the opportunities that have presented themselves, is how you can design and optimize a network through some of the toolsets that we have at our fingertips now,” Hall said. GIS, spatial data, and design automation play a role in achieving that universal access goal.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More