Customer Curation in the Drive-Thru Market: How to Seamlessly Roll Out Personalized Tech

Daniel Litwin
Sep 6, 2019
Learn more
customer personalization Daniel Litwin Podcast drive-thru technology kiosk personalization Promoted Content Thibaud Denolle Podcast

 

Technology has transformed the way we shop and make decisions. With a little bit of data, a transaction can be curated specifically to each customer. Drive-thru transactions are no exception to the trend, and food and beverage giants like McDonalds and Starbucks are investing heavily in customer personalization and decision technology for their drive-thru transactions. On today’s episode of Beyond Technology: The Experience Podcast by Acrelec, we explore the benefits and hurdles of integrating personalized technology into the drive-thru market with Thibaud Denolle, director of innovation and marketing at Acrelec.

The drive-thru experience has never been about creating personal connection. In response to In-and-Out’s popularization of the drive thru, Thibaud remarks ““It’s not In-and-lets-have-a-very-great-conversation-and-then-Out.” The drive-thru has always been about convenience. But, today’s drive-thru experience aims to change that. Thibaud asks “How can we build 1-to-1 relationship in the drive thru without compromising the speed of service?”

“Everyone is fighting for seconds of attention,” says Thibaud of our speedy, tech driven society. “If a customer is not happy it will not hesitate to go somewhere else,” he says, explaining why it is so crucial for new technology in the dining space to be implemented seamlessly, with no impact on the stream of service. “At Acrelec we try to bring technology that does not require the staff to change their habits…” says Thibaud. Often times, new technology designed to make production more efficient can be more of a boondoggle than a benefit.

Sometimes the biggest customer pain point can be the technology itself, but Acrelec’s innovations aim to eliminate the stumbles associated with rolling out new customer-personalized technology.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More
Talent
Higher Ed Must Build a Talent Supply Chain to Fix Workforce Readiness
May 18, 2026

The traditional pathway from college to career is starting to break down—and both universities and employers are feeling the strain. Higher education is under mounting pressure to prove career outcomes as employers question graduate readiness and internships decline. In fact, many institutions are reporting shrinking internship pipelines even as employers continue to prioritize prior…

Read More
healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
education
Just Thinking… About Federal Funds, Student Support, and the Future of Education with Eric Reaves
May 15, 2026

As conversations around the future of the U.S. Department of Education continue to intensify, educators and federal program leaders are facing mounting uncertainty about how federal funds will be managed, distributed, and regulated. At the same time, schools serving historically underserved students remain heavily reliant on programs like Title I and other federally supported initiatives…

Read More
Related
healthcare
Software & Technology
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026
modern AI architecture
Healthcare
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value
April 24, 2026

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Read More
farm
Healthcare
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More