Customer Curation in the Drive-Thru Market: How to Seamlessly Roll Out Personalized Tech

Daniel Litwin
Sep 6, 2019
Learn more
customer personalization Daniel Litwin Podcast drive-thru technology kiosk personalization Promoted Content Thibaud Denolle Podcast

 

Technology has transformed the way we shop and make decisions. With a little bit of data, a transaction can be curated specifically to each customer. Drive-thru transactions are no exception to the trend, and food and beverage giants like McDonalds and Starbucks are investing heavily in customer personalization and decision technology for their drive-thru transactions. On today’s episode of Beyond Technology: The Experience Podcast by Acrelec, we explore the benefits and hurdles of integrating personalized technology into the drive-thru market with Thibaud Denolle, director of innovation and marketing at Acrelec.

The drive-thru experience has never been about creating personal connection. In response to In-and-Out’s popularization of the drive thru, Thibaud remarks ““It’s not In-and-lets-have-a-very-great-conversation-and-then-Out.” The drive-thru has always been about convenience. But, today’s drive-thru experience aims to change that. Thibaud asks “How can we build 1-to-1 relationship in the drive thru without compromising the speed of service?”

“Everyone is fighting for seconds of attention,” says Thibaud of our speedy, tech driven society. “If a customer is not happy it will not hesitate to go somewhere else,” he says, explaining why it is so crucial for new technology in the dining space to be implemented seamlessly, with no impact on the stream of service. “At Acrelec we try to bring technology that does not require the staff to change their habits…” says Thibaud. Often times, new technology designed to make production more efficient can be more of a boondoggle than a benefit.

Sometimes the biggest customer pain point can be the technology itself, but Acrelec’s innovations aim to eliminate the stumbles associated with rolling out new customer-personalized technology.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More
Healthcare in Pakistan
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide
June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Read More
Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
Related
AI
Software & Technology
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026
TheAIAudit
Healthcare
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More
healthcare
Healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More