QR codes are reinventing themselves. They’ve evolved and found an important role during the pandemic. Even with businesses opening, there’s still concern about health and safety. The preference for business owners and consumers is contactless, which is possible with QR codes.
Industry experts from Scanit, Wayne Steidle, CEO and President and Mark Lass, COO and Treasurer, as well as David Litchman, Founder and Managing Director of Belly Melly, provided their insights this new trend.
Litchman developed a hybrid food app that creates a touchless experience in restaurants using QR codes. Steidle and the team at Scanit provide QR technology that reads them on paper and digital screens.
Steidle said, “QR code touchless solution works for what usually requires hands-on. The QR code, instead of menus, means no touching or contamination. With the new technology DRV, QR code readers can read digital screens, not just print.”
Lass added, “The QR code has transformed from a box with dots to a resourceful tool for all companies. It promotes social distancing and will be a lasting change. It’s only limited to a company’s imagination with applications for digital directories, menus, contactless payment setup, and more.”
Litchman noted any industry with a digital interface can find QR codes useful. On how Belly Melly is supporting restaurants, he said, “We’re helping the restaurant industry by providing them access to contract free dine-in ordering using QR codes.”
While restaurants are showing quick adoption to QR codes for contactless ordering, other industries can benefit, as well. Steidle said, “Advertising could be the biggest beneficiary. Out of home digital signage is the fastest-growing ad medium—digital signs you see at malls, airports, and train stations.”
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