Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple

Daniel Litwin
Oct 1, 2020
Learn more
app developers app store apple Business Casual Coalition for App Fairness Daniel Litwin Podcast Epic Games Fortnite Spotify Tinder Tyler Kern Podcast

 

In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter’s app store prices and practices. In retaliation to Apple’s app store fees, Epic Games and other high profile app developers like Tinder’s Match Group & Spotify formed a nonprofit called the Coalition for App Fairness; The coalitions’ goal is to advocate for developers against major tech giants like Apple, inviting companies big and small to have a stake in this fight for a fairer app marketplace.

For context, the fight between Apple & Epic Games centers around the popular battle royale video game, Fortnite. Apple’s steep 30% cut of all mobile app sales is a margin tech companies, like Epic Games, claim they can no longer afford, and they no longer want to pay. To avoid these platform fees on the app stores, Epic added an in-app payment feature to its game, circumventing Apple’s fees. It didn’t take long for Apple, and later Google, to kick Fortnite off of their stores; let the lawsuits commence! As the Business Casual hosts weigh the impact of the new Coalition, Litwin and Kern as the questions: Will this become a lobbying operation for these tech companies? Who will have more pull in this battle? Can these apps get leverage over the major tech players, and how?

KEY POINTS:

  • Epic Games, Tinder, Spotify, and more mid-tier tech companies form the Coalition for App Fairness.
  • Does Apple run unfair monopolistic policies against app developers & providers?
  • Will the Coalition’s vision for legal & regulatory changes come to fruition?

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

port
FuturePorts Reimagines Port Leadership and Innovation in Logistics
April 3, 2025

As global trade logistics falls under more and more pressure to be faster, greener, and more transparent, port authorities and stakeholders are facing a new kind of challenge: how to modernize infrastructure while balancing environmental and community demands. Ports such as Los Angeles and Long Beach are at the epicenter of innovation and scrutiny,…

Read More
AMAG Technology
AMAG Technology: Control, Reliability, and Customer-First Supply Chain Excellence
April 2, 2025

At AMAG Technology, being customer-obsessed goes beyond a mindset—it’s built into every part of the operation. One of the company’s greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match. Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this…

Read More
visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
Related
visitor management solution
Software & Technology
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025
video security
Healthcare
Smarter Video Security with Symmetry CompleteView
April 2, 2025

In today’s fast-evolving security landscape, intelligent video management is no longer a luxury—it’s a necessity. AMAG’s Symmetry CompleteView Video Management System rises to meet this demand with a powerful, scalable solution that adapts to organizations of any size. Designed with open architecture and user-friendliness at its core, the system offers seamless integration and effortless deployment….

Read More
symmetry CONNECT
Healthcare
Introducing Symmetry Connect: Automating Physical Identity and Access Management
April 2, 2025

In today’s fast-paced, security-conscious environment, managing who has access to what—and when—is more critical than ever. That’s where Symmetry CONNECT Identity Management by AMAG comes in, offering a powerful, streamlined solution for physical identity and access management (PIAM). With growing compliance demands and increasingly complex workforces, organizations need tools that can automate onboarding, simplify credentialing,…

Read More