Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple

Daniel Litwin
Oct 1, 2020
Learn more
app developers app store apple Business Casual Coalition for App Fairness Daniel Litwin Podcast Epic Games Fortnite Spotify Tinder Tyler Kern Podcast

 

In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter’s app store prices and practices. In retaliation to Apple’s app store fees, Epic Games and other high profile app developers like Tinder’s Match Group & Spotify formed a nonprofit called the Coalition for App Fairness; The coalitions’ goal is to advocate for developers against major tech giants like Apple, inviting companies big and small to have a stake in this fight for a fairer app marketplace.

For context, the fight between Apple & Epic Games centers around the popular battle royale video game, Fortnite. Apple’s steep 30% cut of all mobile app sales is a margin tech companies, like Epic Games, claim they can no longer afford, and they no longer want to pay. To avoid these platform fees on the app stores, Epic added an in-app payment feature to its game, circumventing Apple’s fees. It didn’t take long for Apple, and later Google, to kick Fortnite off of their stores; let the lawsuits commence! As the Business Casual hosts weigh the impact of the new Coalition, Litwin and Kern as the questions: Will this become a lobbying operation for these tech companies? Who will have more pull in this battle? Can these apps get leverage over the major tech players, and how?

KEY POINTS:

  • Epic Games, Tinder, Spotify, and more mid-tier tech companies form the Coalition for App Fairness.
  • Does Apple run unfair monopolistic policies against app developers & providers?
  • Will the Coalition’s vision for legal & regulatory changes come to fruition?

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More
Related
AI
Software & Technology
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026
TheAIAudit
Healthcare
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More
healthcare
Healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More