Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple

Daniel Litwin
Oct 1, 2020
Learn more
app developers app store apple Business Casual Coalition for App Fairness Daniel Litwin Podcast Epic Games Fortnite Spotify Tinder Tyler Kern Podcast

 

In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter’s app store prices and practices. In retaliation to Apple’s app store fees, Epic Games and other high profile app developers like Tinder’s Match Group & Spotify formed a nonprofit called the Coalition for App Fairness; The coalitions’ goal is to advocate for developers against major tech giants like Apple, inviting companies big and small to have a stake in this fight for a fairer app marketplace.

For context, the fight between Apple & Epic Games centers around the popular battle royale video game, Fortnite. Apple’s steep 30% cut of all mobile app sales is a margin tech companies, like Epic Games, claim they can no longer afford, and they no longer want to pay. To avoid these platform fees on the app stores, Epic added an in-app payment feature to its game, circumventing Apple’s fees. It didn’t take long for Apple, and later Google, to kick Fortnite off of their stores; let the lawsuits commence! As the Business Casual hosts weigh the impact of the new Coalition, Litwin and Kern as the questions: Will this become a lobbying operation for these tech companies? Who will have more pull in this battle? Can these apps get leverage over the major tech players, and how?

KEY POINTS:

  • Epic Games, Tinder, Spotify, and more mid-tier tech companies form the Coalition for App Fairness.
  • Does Apple run unfair monopolistic policies against app developers & providers?
  • Will the Coalition’s vision for legal & regulatory changes come to fruition?

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More
Related
Hiring
Software & Technology
Hiring Rewired: Human Intelligence in the AI-Driven Job Market
December 16, 2025
European fiber infrastructure trends
Healthcare
Europe’s Fiber Future: Trends, Standards, and Market Shifts
December 11, 2025

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin connects with Carsten Engelke, Director of Technology at ANGA, to deliver a comprehensive primer on the European fiber market as it undergoes a major transformation ahead of ANGA COM 2026. As Europe accelerates its fiber-first strategies, operators, vendors, and policymakers…

Read More
NBA
Healthcare
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More