Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple

Daniel Litwin
Oct 1, 2020
Learn more
app developers app store apple Business Casual Coalition for App Fairness Daniel Litwin Podcast Epic Games Fortnite Spotify Tinder Tyler Kern Podcast

 

In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter’s app store prices and practices. In retaliation to Apple’s app store fees, Epic Games and other high profile app developers like Tinder’s Match Group & Spotify formed a nonprofit called the Coalition for App Fairness; The coalitions’ goal is to advocate for developers against major tech giants like Apple, inviting companies big and small to have a stake in this fight for a fairer app marketplace.

For context, the fight between Apple & Epic Games centers around the popular battle royale video game, Fortnite. Apple’s steep 30% cut of all mobile app sales is a margin tech companies, like Epic Games, claim they can no longer afford, and they no longer want to pay. To avoid these platform fees on the app stores, Epic added an in-app payment feature to its game, circumventing Apple’s fees. It didn’t take long for Apple, and later Google, to kick Fortnite off of their stores; let the lawsuits commence! As the Business Casual hosts weigh the impact of the new Coalition, Litwin and Kern as the questions: Will this become a lobbying operation for these tech companies? Who will have more pull in this battle? Can these apps get leverage over the major tech players, and how?

KEY POINTS:

  • Epic Games, Tinder, Spotify, and more mid-tier tech companies form the Coalition for App Fairness.
  • Does Apple run unfair monopolistic policies against app developers & providers?
  • Will the Coalition’s vision for legal & regulatory changes come to fruition?

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

private equity
Alts Innovators: UT Austin’s Dr. Ken Wiles on Private Equity
December 15, 2025

Private equity is entering a period of adjustment after decades of expansion fueled by falling interest rates and abundant capital. That long-running tailwind reversed beginning in 2022, when interest rates rose sharply, disrupting deal activity, slowing exits, and bringing renewed attention to a long-standing vulnerability in private markets: liquidity. Industry reports have highlighted softer fundraising,…

Read More
SPD
Getting SPD Teams to the Table: Why Sterile Processing Deserves a Central Role in Surgical Planning and Operations
December 15, 2025

Sterile Processing Departments (SPDs) remain the backbone of safe surgical care, yet across the country, they’re still routinely left out of early decision-making around products, construction, staffing, and case planning. As hospitals juggle tighter margins, higher patient acuity, and growing procedural demands, the consequences of excluding SPD voices become unmistakably real—showing up in daily…

Read More
WireXpert
WireXpert MP Wire Mapping Overview
December 13, 2025

In modern network installations, speed alone isn’t enough—precision is what keeps systems reliable and downtime low. Tools like the WireXpert MP cable certifier reflect how far copper cable diagnostics have evolved, moving beyond simple pass-or-fail testing into actionable insight. By running a full 500 MHz sweep on a Category 6A link, technicians can…

Read More
Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
December 11, 2025

Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…

Read More
Related
European fiber infrastructure trends
Software & Technology
Europe’s Fiber Future: Trends, Standards, and Market Shifts
December 11, 2025
NBA
Healthcare
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More
college football
Healthcare
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football
October 27, 2025

The college football carousel is spinning faster than ever—accelerated by the transfer portal, NIL, and playoff-or-bust expectations. In this environment, staff turnover isn’t just a headline; it’s a human story affecting assistants and families who don’t have eight-figure buyouts. As discussed in this episode, a widely cited estimate suggests a majority of portal entrants…

Read More