The Data Center 2020 Bounce-Back

On this episode of the Not Your Father’s Data Center podcast, guests Buddy Rizer and Dave Liggett join host Raymond Hawkins to look ahead to 2020.

Rizer has been in the data center business since the beginning. Before he took the leap, Rizer took time to get to know the industry, then filled the data centers.

Rizer said that it was “such a new industry” that he was the only economic developer at trade shows. He also said that he was lucky to have investors and management “give him the budget and authority to get it done.”

On the topic of the industry’s inception, Rizer said that some entrepreneurs started in AOL and are still “driving the business which is exciting to us.” Dave Liggett said that it’s neat that Rizer has the perspective of where it started and where it’s going.

The conversation shifted toward the future and where the industry is headed in 2020. Being a capital intensive business, 2018 was a great year, but 2019 didn’t feel very good, and this had them worried a little.

The question came up: was it as bad as they thought? Liggett said that, in 2019, the industry players were “victims of their own success.” He said when investors see a great year, they ask, “How good can you do the next year?”

Fortunately, Liggett said he was “encouraged already for 2020 with the data we’re receiving.” The host said to keep some perspective, as “there aren’t many 53% increase industries.”

Rizer then talked about the benefits and jobs that his data centers bring locally, turning the thought that data centers don’t bring jobs on its head.

Rizer predicted that, for the next east coast data centers, there is “still room to grow in Loudoun County, Virginia,” where he is located, or Atlanta and communities in Georgia.

He said that partnerships with power companies are key, and a distributed model could provide opportunities across the country and world.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More
Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More