Gossip About Gossip: Connecting Athletes Directly with Their Fans

June 28, 2022

Who is the human being behind the media-hyped athlete? How can athletes connect with fans in a safe, positive environment? Attempting to close these gaps is REVEL Moments, a live, unscripted, and safe two-way storytelling platform that helps transform the lives of athletes and fans. Zenobia Godschalk, host of Gossip About Gossip, welcomed REVEL’s Chief Experience Officer, Ankur Mathur, to discuss how they are accomplishing this goal with the help of Hedera.

REVEL is different from other platforms – using a virtual technology platform, the moderator shapes the experience based on fans’ questions, sometimes even pulling them “on stage” virtually. REVEL also provides a safe space for athletes to be vulnerable, sharing their untold stories with fans, which helps to connect fans on a closer level to their favorite athlete.

So, how does this relate to Hedera and blockchain? REVEL Moments uses Hedera’s non-fungible tokens (NFTs), which allows fans to share the NFTs and receive extra advantages for completing certain buying patterns.

For REVEL, Hedera was the obvious partner of choice to aid their platform. Mathur was impressed by Hedera’s efficiency and technical knowledge in addition to the grant which allowed them to get in the door. On REVEL, Mathur said, “At the time, it was a PowerPoint — it was an idea — and so, it was as much the faith that I think Hedera put in, in REVEL as REVEL is putting into Hedera.”

Even though REVEL Moments is still in its beginning phases, the company already had an exciting and encouraging experience where a marketing video went viral for one athlete, causing their first sold out event, “[It] was really exciting to be able to see that vision kind of come to life,” Mathur exclaimed.

With plans to roll out more marketing efforts and events in the future, be sure to check out the website or follow REVEL on social media.

Recent Episodes

View episode

In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]

verizon business group
View episode

A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]

View episode

For a continuation episode of The Verizon Partner Network’s special segment with team leaders, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, joined again to outline the three top aspects that define the Verizon Partner Network and its approach to collaborative success. The video centers on Tina’s explanation of […]