Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging trends, including AR, VR, and the metaverse, Haptic Feedback host Courtney Echerd spoke with Dan Cotting, Director of Emerging Technologies, and Dan Cui, VP Sales and Business Development, Shockoe.

Cotting first defined the new term metaverse, “It’s about taking data and putting it where we need it when we need it. It’s a data layer over the physical world, like using your GPS and having it point you in the right direction.”

Consumers will reap benefits, and so can businesses. “Think about training someone to use machinery. You’re doubling up on resources when you could use a headset that recognizes the equipment and tells the person to push this button then the next,” Cotting shared.

Cui added that the ROI is proven. “Studies show 71% of consumers prefer shopping with retailers that use AR, and those that use it have a 40% improvement in conversions.”

What AR offers is pre-visualization, which can support construction, architecture, and other tangible fields to imagine something before breaking ground or spending money.

Cui noted that COVID taught the world it can operate virtually and that the metaverse is the next step. “The goal is to surround yourself with content when you need it and being able to do so in a hands-free way with glasses. It’s the next cellphone.”

Cotting shared another example of workers that are in dangerous situations that require both hands. “You don’t want them to be using a phone. Glasses offer them a way to see what they need and have both hands free.”

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