How COVID-19 Changed the Marketing Game

COVID-19 reshaped the landscape for every industry and every area of business. And while logistics and supply-chain issues may grab all the headlines, marketing changed a lot during the pandemic. Shockoe’s Dan Cui, VP of Sales & Business Development, and Dexter Williams, Digital Marketing Strategist, came together to share their insights on the shifts COVID-19 made to the marketing game.

Cui and Williams agreed many changes in marketing were happening before the pandemic, but things accelerated at a rapid clip over the past two years. “There are a lot of things, as marketers and as salespeople, we have to think about and reevaluate and better position ourselves for a post-COVID world,” Williams said.

Cui believes that marketing is emerging as the center of revenue growth for most businesses today. And with that center, focus marketing needs to ensure its segmentation strategy amongst all business areas is solid. And within those segments, the technology exists to drill down and market to individual customer needs and traits. If a marketing department isn’t doing that, they are behind the curve.

“It’s key now more than ever that companies not only know their segments, know their customers, but that they’re listening to them,” Williams said. “They’re listening not only to their demands and their needs, but they’re also meeting them in a timely manner and circumstances, and situations, and that’s part of that segmentation process.”

Cui and Williams recognized customers and prospects today have access to a lot of information. Customers do their homework on the companies they want to partner and do business with, so companies need to do their homework too.

Every channel that a customer or prospect can learn about a company needs to have the relevant insights and information available to guide the customer to a decision.

Follow us on social media for the latest updates in B2B!



Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More