CineCast: How Insert-Editing Overcame Industry Dubiety, Pushback and Apprehension

 

On this episode of CineCast by Cinedeck, we are joined once again by Charles D’Autremont, CEO of Cinedeck, to discuss the innovation of insert-editing software in the world of digital media. If you haven’t listened to part one, start there to learn about D’Autremont’s early career and how the idea of insert-editing came to be. On part two today, we explored how cineX evolved into a working program, and the challenges of introducing this revolutionary software into production media workflows.

“Because we were editing files, there was initially pushback about… ‘How do we know you haven’t screwed up the file?’,” D’Autremont said of early naysayers.

Even now, he said, there are reluctant adopters still clinging to the idea that “a file is this inviolable object.” But as the cineX demonstrated its capabilities, editors began to change their minds.

“As soon as they saw it worked, they were totally psyched about it, and became great advocates,” D’Autremont said.

Today, D’Autremont said cineX is “…used for hundreds of thousands of hours worth of television…” But the journey to where cineX is today was not easy, and continues to overcome challenges as it must simultaneously remain cutting edge, as well as compatible with the past.

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