Go Back
Image

Joanna Massey

CEO & Director JDMA Inc.
Subscribe

NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

 

In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the use of their content by AI technologies like large language models, and what does this mean for the protection of intellectual property in the AI era?

Joanna Dodd Massey, Ph.D., an Independent Director at the Hollywood Foreign Press Association with a rich background in technology, psychology, and media, and former communications leader at major corporations like CBS and Condé Nast, offered a compelling perspective on this issue.

“The question is, how much should they be paid? So, and I think there’s two levels to that payment, in my estimation. One of them is, how much should they be paid for the information that was used to initially train the LLMs? And then the second question is, how much should they continue to be paid on a regular basis to allow the LLMs access into their databases to continue to be trained and to continue to be able to give out information?” Dr. Massey said.

Article written by MarketScale.

Fields with ( * ) are required

To submit a comment, please provide your name and email or sign in at MarketScale.com

200

Recent Posts

entertainment industry
Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry Articles - Nov 19, 2023

A recent agreement between the Writers Guild of America (WGA) and leading studios and streaming platforms marks a significant moment in the entertainment industry, especially regarding the use of Artificial Intelligence (AI) in scriptwriting. This deal, which notably includes measures to limit AI-written scripts, highlights a crucial debate at the heart of the entertainment […]

media industry layoffs Washington Post CNN AP
What Media Industry Layoffs Tell Us About Advertising, Streaming, & Media Culture Articles - Dec 15, 2022

2022 has been a tough year for companies as inflation and high interest rates have made debt spending more expensive and critical supplies more of a burden on profit margins. Unfortunately, thinner margins have been passed off onto employees with mass high-profile layoffs sweeping nearly every industry throughout the year, especially in tech-related sectors. From […]

big-tech
Big-Tech Layoffs: Recession or Mismanagement? Articles - Nov 18, 2022

“The recession is coming; the recession is coming! ” – Paul Revere, 2022 As whispers of a pending recession become louder and louder, it stands to reason these major layoffs in big-tech are a preemptive measure to keep companies afloat. So far, we’ve seen companies like Twitter, Amazon, Meta and more laying off, in […]

Register to MarketScale.com for Joanna Massey episodes, events, and more.


Already have an account?