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Recent Posts

Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry
Joanna Massey - November 19, 2023A recent agreement between the Writers Guild of America (WGA) and leading studios and streaming platforms marks a significant moment in the entertainment industry, especially regarding the use of Artificial Intelligence (AI) in scriptwriting. This deal, which notably includes measures to limit AI-written scripts, highlights a crucial debate at the heart of the entertainment industry about how we balance technological advancement with the preservation of creative integrity and labor rights.
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What Media Industry Layoffs Tell Us About Advertising, Streaming, & Media Culture
Joanna Massey - December 15, 20222022 has been a tough year for companies as inflation and high interest rates have made debt spending more expensive and critical supplies more of a burden on profit margins. Unfortunately, thinner margins have been passed off onto employees with mass high-profile layoffs sweeping nearly every industry throughout the year, especially in tech-related sectors.
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Big-Tech Layoffs: Recession or Mismanagement?
Joanna Massey - November 18, 2022"The recession is coming; the recession is coming! " - Paul Revere, 2022As whispers of a pending recession become louder and louder, it stands to reason these major layoffs in big-tech are a preemptive measure to keep companies afloat.
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Why July’s Consumer Price Inflation is Forcing Businesses to Reckon with Hiring Strategies
Joanna Massey - August 26, 2022After weeks dotted with interest rate hikes, mortgage rate oscillation, and dropping energy prices, U.S.
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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
Daniel Litwin - August 6, 2022Earlier this year during Netflixs Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier.
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