Joanna Massey

CEO & Director JDMA Inc.

Dr. Joanna Dodd Massey is a seasoned C-level communications executive and Board Director with more than 25 years of experience in the media industry at companies such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has managed crisis communications, brand reputation, culture transformation, corporate social responsibility (CSR) and multi-million-dollar P&Ls. Currently, Dr. Massey is President & CEO of J. D. Massey Associates, Inc. (JDMA), which provides marketing communications services, executive training and business publishing by using neuroscience and communications tactics to help management teams influence internal and external stakeholders. She is also a sought-after corporate speaker, a Board Director for startups and nonprofits, an adjunct professor at Columbia University, and the author of two books, CultureShock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes AreHigh.

Corporate Finance Graduate Certificate, Business Finance 2017 - 2018
Master of Business Administration (MBA)
image-2023-10-05T070605.113 Media Industry Trends
image-22 Executive Strategy
image-2023-10-05T093103.705 Media Leadership
macroeconomics Macroeconomics

Recent Posts

intellectual property in the AI era
Articles

NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

Joanna Massey - January 17, 2024

In the wake of The New York Times' lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the use of their content by AI technologies like large language models, and what does this mean for the protection of intellectual property in the AI era?

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entertainment industry
Articles

Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry

Joanna Massey - November 19, 2023

A recent agreement between the Writers Guild of America (WGA) and leading studios and streaming platforms marks a significant moment in the entertainment industry, especially regarding the use of Artificial Intelligence (AI) in scriptwriting. This deal, which notably includes measures to limit AI-written scripts, highlights a crucial debate at the heart of the entertainment industry about how we balance technological advancement with the preservation of creative integrity and labor rights.

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media industry layoffs Washington Post CNN AP
Articles

What Media Industry Layoffs Tell Us About Advertising, Streaming, & Media Culture

Joanna Massey - December 15, 2022

2022 has been a tough year for companies as inflation and high interest rates have made debt spending more expensive and critical supplies more of a burden on profit margins. Unfortunately, thinner margins have been passed off onto employees with mass high-profile layoffs sweeping nearly every industry throughout the year, especially in tech-related sectors.

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big-tech
Articles

Big-Tech Layoffs: Recession or Mismanagement?

Joanna Massey - November 18, 2022

"The recession is coming; the recession is coming! " - Paul Revere, 2022As whispers of a pending recession become louder and louder, it stands to reason these major layoffs in big-tech are a preemptive measure to keep companies afloat.

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retail consumer prices index
Articles

Why July’s Consumer Price Inflation is Forcing Businesses to Reckon with Hiring Strategies

Joanna Massey - August 26, 2022

After weeks dotted with interest rate hikes, mortgage rate oscillation, and dropping energy prices, U.S.

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Netflix advertising screen
Articles

Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.

Daniel Litwin - August 6, 2022

Earlier this year during Netflixs Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier.

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