Keith Bates: From Freelancer to Accidental Small Business Owner

When it comes to small businesses, it is hard to get much smaller than Lunarbot Studio, LLC, in Richardson, Texas. Keith Bates, who serves as President, Web Designer, and Web Developer is the entire company. He designs and builds static websites and custom WordPress themes for other businesses and individuals with an emphasis on creating a positive user experience.

While it is common for people to start a business, beginning with a business plan, deciding what product or services they are going to provide, that is not how Bates did it.

I started off freelancing on the side to earn extra money while working a full-time job for another company,” Bates said. “I really didn’t advertise that much except on a couple of community websites. Eventually, through word of mouth my business grew and established a decent sized customer base.”

Now people also find him through search engines and on LinkedIn.

Bates says it was not completely his decision to start his own business.

I had been freelancing on the side for about eight years and really was not planning on going full-time at all. Then one day I was let go from my job,” he said.

Wondering if he would be able to find another job, pay the bills, and support his family, his wife suggested he start his own business and freelance full-time.

She pointed out that I had a modest-size client base already and that there was no time like the present to give it a shot. The fact that she was on board with it and so encouraging gave me a lot of confidence. Five years later I’m still going strong,” he said.

While Bates does not have any employees, he does sometimes contract out work if he knows he is going to be overloaded. Being a single proprietorship means Bates does not have a lot of overhead financially, so the biggest challenge is handling large projects and keeping them moving.

I might be waiting for feedback from a client and sometimes it doesn’t come when expected. So, that usually means a lot of follow-ups and waiting,” Bates said.

Overall, Bates’ goals are simple.

Provide for my family, pay my bills, take the occasional vacation or travel. At the moment I don’t have any ambitions to become a super successful studio that makes a lot of money. I’m able to pick the projects I want to work on, which I find incredibly liberating,” Bates said.

Follow us on social media for the latest updates in B2B!



Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

Read More
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

Read More
Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

Read More
Security Operations Improvements Will Come Via Worker Empowerment
April 23, 2024

The security industry can harness technological tools to optimize workflows and to help further enhance operational efficiency. Much of that can come via retooling, and educating, the labor force to enhance operations within security and control centers.  In an episode of MarketScale’s premier roundtable discussion show, Experts Talk, previewing major trends for ISC West […]

Read More