Locus CEO Nishith Rastogi Wants His AI Tool To Help Meet Customer Demands
Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences that are consistent across channels. It can be very difficult for retailers to bridge the gap between brick-and-motor and online delivery of their products. How can retailers create seamless experiences…
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Key takeaways
Consumer behavior continues to change in the wake of the pandemic.
One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences that are consistent across channels.
It can be very difficult for retailers to bridge the gap between brick-and-motor and online delivery of their products.
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Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences that are consistent across channels. It can be very difficult for retailers to bridge the gap between brick-and-motor and online delivery of their products.
How can retailers create seamless experiences when the logistics are so difficult?
This is where AI tools can step into the picture. Host Melissa Gonzalez interviews Nishith Rastogi, CEO and Founder of Locus, on today’s episode of Retail Refined to find delivery solutions for retailers. Locus provides software solutions that can help retailers meet both environmental regulations and meet customer desires. His company prides itself on helping retail clients, like Unilever, replicate their brick-and-motor experiences before packages are delivered to their doorstep.
Nishith explains how Locus’s cloud-based software:
- Adapt to on-the-ground logistic problems
- Assess data to design strategies that are both cost-effective and climate-friendly
- Find tangible ways to optimize CX
Nishith has witnessed firsthand the shifts in consumer expectations. He attributes the acceleration of these changes to the pandemic. “My parents are now avid e-commerce customers. At this point, investing in the Last-mile is critical to retain these customers because clients expect it, ” Nishith says.
Nishith is the CEO and founder of Locus and drives business strategy and innovation at the company. He is responsible for business expansion across geographies and heads operations globally. Prior to founding Locus, he worked with Amazon, building algorithms to counter credit card fraud. He also co-founded PinChat, a location-based conversation platform. Nishith holds a Bachelor’s degree in Electronics and a Master’s in Economics from BITS Pilani. He is a published author in the field of experimental physics and has patents in Machine Learning.
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About the author
Industry-recognized influencer, leader, and storyteller in Retail. Lead Retail Industry Contributor at MarketScale. Principal at MG2 Design. Host of "Retail Refined" Podcast. As a global brand and retail experience disruptor, Melissa possess strong proficiency in consumer insights, experiential design, retail technology integration, and brand innovation. During her career, she have created powerful visual narratives through physical spaces, imprinting complex concepts and ideas to consumers in genuine, tactile, and persuasive manners. She have also served as a consumer engagement trendsetter, “pop-up” industry pioneer, and entrepreneur. Melissa founded and launched a consumer experiential design firm that achieved a successful exit, driving initial client wins, monetization, and exponential revenue growth. "Melissa brings both her industry knowledge and an approachable and educational point of view to her interviewing skills. With an authentic style, she facilitates an engaging dialogue, one where listeners can walk away from with tangible insights and thought provokers!" -Jeffrey Roseman, Vice Chairman of Retail at Newmark "What sets Melissa apart is her ability to cut through the noise and provide actionable insights. Whether you’re a store owner looking to revamp your space or a tech enthusiast curious about the next big thing in retail, you’ll find tangible ideas to build on. From seasoned designers to pioneering tech gurus - ensuring that listeners are always engaged with diverse and forward-thinking perspectives. Retail Refined doesn’t just skim the surface; it dives deep into topics that matter. If staying ahead of the retail curve is important to you, start here." -Nate Frazier, Chief Operating Officer of GNC
