Making AR/VR Content Creation More Manageable

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.

 

Spatial Perspectives brings a new perspective to the AR/VR conversation by talking about a new platform to support extended reality development. Host Dan Cui welcomed Dan Cotting, Director of Product Innovation at BreadVan. Cotting described BreadVan as a content management system (CMS) for 3D content.

“Most companies are making their own tools every time, and we wanted to develop something that’s intuitive for both developers and non-developers” – Dan Cotting

While AR and VR adoption is rising, it’s not easy for companies to develop and manage apps. BreadVan seeks to take the friction out of the process.

“Most companies are making their own tools every time, and we wanted to develop something that’s intuitive for both developers and non-developers,” Cotting said.

The interface is reminiscent of any CMS. It allows for prefab element creation. It also has an asset manager. One of the coolest features is that to update the app, no redeployment is necessary.

“You can just hit refresh, and it updates, without having to turn the app off,” Cotting said.

As noted, this tool is accessible for non-developers. “Most of the time, if an organization needs to make a change, they have to use a developer, which isn’t always available. Whoever needs to manage it whenever is possible, it removes the need to go to IT every time.”

The system could support a wide variety of businesses. Cotting spoke about how a salesperson in the field could use it, based on a partner they have. “A lot of it is ‘imagine if,’ but not all people can imagine. With AR/VR, they can see it.”

The company plans to launch the platform this year officially and currently has a beta program ongoing. “We’re still seeking participants for feedback and want to understand how users will use it,” Cotting shared.

Listen to Previous Episodes of Spatial Perspectives Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More
partnership
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes
January 31, 2026

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging ideas,…

Read More
CG Infinity
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results
January 31, 2026

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant technical…

Read More