Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Making AR/VR Content Creation More Manageable

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   Spatial Perspectives…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Making AR/VR Content Creation More Manageable

Get featured

Want MarketScale to feature Professional AV?

Book a 15-minute demo and we'll map your Professional AV expertise to the content buyers are searching for.

Book a demo

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.

Spatial Perspectives brings a new perspective to the AR/VR conversation by talking about a new platform to support extended reality development. Host Dan Cui welcomed Dan Cotting, Director of Product Innovation at BreadVan. Cotting described BreadVan as a content management system (CMS) for 3D content.

“Most companies are making their own tools every time, and we wanted to develop something that’s intuitive for both developers and non-developers” – Dan Cotting

While AR and VR adoption is rising, it’s not easy for companies to develop and manage apps. BreadVan seeks to take the friction out of the process.

“Most companies are making their own tools every time, and we wanted to develop something that’s intuitive for both developers and non-developers,” Cotting said.

The interface is reminiscent of any CMS. It allows for prefab element creation. It also has an asset manager. One of the coolest features is that to update the app, no redeployment is necessary.

“You can just hit refresh, and it updates, without having to turn the app off,” Cotting said.

As noted, this tool is accessible for non-developers. “Most of the time, if an organization needs to make a change, they have to use a developer, which isn’t always available. Whoever needs to manage it whenever is possible, it removes the need to go to IT every time.”

The system could support a wide variety of businesses. Cotting spoke about how a salesperson in the field could use it, based on a partner they have. “A lot of it is ‘imagine if,’ but not all people can imagine. With AR/VR, they can see it.”

The company plans to launch the platform this year officially and currently has a beta program ongoing. “We’re still seeking participants for feedback and want to understand how users will use it,” Cotting shared.

Listen to Previous Episodes of Spatial Perspectives Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Central Methodist University Elevates Eagles Athletics with Full-Facility Nevco Display Upgrades

Central Methodist University Elevates Eagles Athletics with Full-Facility Nevco Display Upgrades

Central Methodist University has upgraded its Eagles Athletics facilities with full-facility display upgrades provided by Nevco. These upgrades aim to enhance the experience for both athletes and spectators through advanced audio-visual technology. Nevco is renowned for its professional-grade AV solutions in sports settings.

  • 01Central Methodist University upgraded its athletics facilities with Nevco displays.
  • 02Nevco provides professional audio-visual solutions for sports facilities.
  • 03The upgrades enhance experiences for athletes and spectators alike.

Aug 24, 2026

Cedar Crest Raises the Bar: Earl Boltz Stadium Debuts a Bold New Nevco LED Video Display

Cedar Crest Raises the Bar: Earl Boltz Stadium Debuts a Bold New Nevco LED Video Display

Earl Boltz Stadium at Cedar Crest has unveiled a new Nevco LED video display, enhancing its facilities. The installation represents a significant upgrade in the stadium's audiovisual capabilities. This advancement is expected to improve the overall experience for attendees.

  • 01Earl Boltz Stadium has installed a new Nevco LED video display.
  • 02The upgrade enhances the stadium's audiovisual capabilities.
  • 03The new display is expected to improve the attendee experience.

Aug 24, 2026

AVer’s NC30 makes HDMI and USB-C endpoints first-class citizens on NDI networks

AVer’s NC30 makes HDMI and USB-C endpoints first-class citizens on NDI networks

AVer’s NC30 addresses a key AV-over-IP challenge by enabling laptops and room cameras to stream NDI video without needing to redesign existing room setups. This solution makes HDMI and USB-C endpoints integral components of NDI networks, enhancing connectivity and flexibility in professional AV environments.

  • 01AVer’s NC30 allows laptops and room cameras to share NDI video without redesigning the room.
  • 02HDMI and USB-C endpoints are made integral to NDI networks by the NC30.
  • 03This advancement enhances connectivity and flexibility in professional AV settings.

Aug 24, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512