Why Quality Is the Cheapest Thing to Send Your Customers
Latest
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026
Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026
Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026
Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026
Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…
Additionally, representing quality every time leads to cost savings. DigiTech Founder and Owner Patric Coldewey joined this episode of Print Precision to share his thoughts on quality and its fiscal impact,“From my experience, quality is the cheapest thing you can do. High-quality every time, all the time. Thinking everyone wants a cheap sign isn’t true,” Coldewey said.Printers are more advanced than ever, and the right equipment is what turns out quality every time. That’s how to win the long game, according to Coldewey.“The goodwill that quality builds equals return business. The problem is thinking it’s ‘good enough’ for the application. That’s not a formula that’s working right now,” Coldewey noted.
A mentality of the output being average isn’t going to lead to success. After all, most people don’t remember average. They do remember high-quality. Many print companies believe that the only way to cut costs is by diminishing the quality. Coldewey said it’s a fallacy and that his customers that are all-in on quality are reaping the benefits.
The commitment to quality in every job drives revenue generation and offsets other costs. First, companies are more likely to retain customers and get repeat business. Second, with happy customers and word of mouth, marketing costs can be more impactful. After all, if an organization invests ad dollars to convert a customer who receives a sub-par product, all that money will be for naught.
Meeting customer expectations includes many elements, but quality is at the top, and there’s no substitute for it.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale