Why Quality Is the Cheapest Thing to Send Your Customers
Latest
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025
In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025
The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025
Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025
Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…
Additionally, representing quality every time leads to cost savings. DigiTech Founder and Owner Patric Coldewey joined this episode of Print Precision to share his thoughts on quality and its fiscal impact,“From my experience, quality is the cheapest thing you can do. High-quality every time, all the time. Thinking everyone wants a cheap sign isn’t true,” Coldewey said.Printers are more advanced than ever, and the right equipment is what turns out quality every time. That’s how to win the long game, according to Coldewey.“The goodwill that quality builds equals return business. The problem is thinking it’s ‘good enough’ for the application. That’s not a formula that’s working right now,” Coldewey noted.
A mentality of the output being average isn’t going to lead to success. After all, most people don’t remember average. They do remember high-quality. Many print companies believe that the only way to cut costs is by diminishing the quality. Coldewey said it’s a fallacy and that his customers that are all-in on quality are reaping the benefits.
The commitment to quality in every job drives revenue generation and offsets other costs. First, companies are more likely to retain customers and get repeat business. Second, with happy customers and word of mouth, marketing costs can be more impactful. After all, if an organization invests ad dollars to convert a customer who receives a sub-par product, all that money will be for naught.
Meeting customer expectations includes many elements, but quality is at the top, and there’s no substitute for it.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale