Why Quality Is the Cheapest Thing to Send Your Customers
Latest
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025
AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025
As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025
As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025
What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…
Additionally, representing quality every time leads to cost savings. DigiTech Founder and Owner Patric Coldewey joined this episode of Print Precision to share his thoughts on quality and its fiscal impact,“From my experience, quality is the cheapest thing you can do. High-quality every time, all the time. Thinking everyone wants a cheap sign isn’t true,” Coldewey said.Printers are more advanced than ever, and the right equipment is what turns out quality every time. That’s how to win the long game, according to Coldewey.“The goodwill that quality builds equals return business. The problem is thinking it’s ‘good enough’ for the application. That’s not a formula that’s working right now,” Coldewey noted.
A mentality of the output being average isn’t going to lead to success. After all, most people don’t remember average. They do remember high-quality. Many print companies believe that the only way to cut costs is by diminishing the quality. Coldewey said it’s a fallacy and that his customers that are all-in on quality are reaping the benefits.
The commitment to quality in every job drives revenue generation and offsets other costs. First, companies are more likely to retain customers and get repeat business. Second, with happy customers and word of mouth, marketing costs can be more impactful. After all, if an organization invests ad dollars to convert a customer who receives a sub-par product, all that money will be for naught.
Meeting customer expectations includes many elements, but quality is at the top, and there’s no substitute for it.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale