Why Quality Is the Cheapest Thing to Send Your Customers
Latest
One Radio, Three Networks, Seamless Coverage: Meet the IP730D
February 4, 2026
The IP730D is a true game-changer in professional communications, blending LTE, IDAS, and analog networks into one powerful hybrid radio. Designed for flexibility and confidence in the field, it uses dual PTT buttons to let users transmit and receive across networks seamlessly—delivering reliable, wide-area coverage wherever it’s needed. From the moment it comes out of…
One Device, Two Networks: Meet IP-M60, the World’s First LTE and VHF Marine Hybrid Transceiver
February 4, 2026
The IP-M60 sets a new standard in marine communications by bringing LTE and VHF into a single, purpose-built hybrid transceiver. It uniquely combines a traditional VHF marine transceiver—relied on worldwide for maritime safety—with LTE connectivity for long-range, land-based communication within cellular coverage. By uniting these two networks in a single handheld device, the IP-M60…
Solo Sailing Around the World Demands Reliable Communication, Sound Judgment, and a Respect for Risk
February 4, 2026
For most people, crossing an ocean by sail sits firmly in the realm of the dangerous and impractical. Doing it alone, on a small boat, means weeks without land, crew, or margin for error. While modern adventure is often designed to feel safe and predictable, solo ocean sailing offers none of that—only isolation, consequence, and…
Former NFL Linebacker Thomas R. Williams Talks about Life after Football
February 4, 2026
On this episode of the Through the Storm podcast with Dr. Travis Hearne, Travis sits down with former NFL linebacker, leadership expert, author, and all-around amazing human, Thomas R. Williams. Since 2018, Thomas R. Williams has been a proud member of The Jon Gordon Speaking Team, dedicated to developing positive leaders and fostering stronger,…
Additionally, representing quality every time leads to cost savings. DigiTech Founder and Owner Patric Coldewey joined this episode of Print Precision to share his thoughts on quality and its fiscal impact,“From my experience, quality is the cheapest thing you can do. High-quality every time, all the time. Thinking everyone wants a cheap sign isn’t true,” Coldewey said.Printers are more advanced than ever, and the right equipment is what turns out quality every time. That’s how to win the long game, according to Coldewey.“The goodwill that quality builds equals return business. The problem is thinking it’s ‘good enough’ for the application. That’s not a formula that’s working right now,” Coldewey noted.
A mentality of the output being average isn’t going to lead to success. After all, most people don’t remember average. They do remember high-quality. Many print companies believe that the only way to cut costs is by diminishing the quality. Coldewey said it’s a fallacy and that his customers that are all-in on quality are reaping the benefits.
The commitment to quality in every job drives revenue generation and offsets other costs. First, companies are more likely to retain customers and get repeat business. Second, with happy customers and word of mouth, marketing costs can be more impactful. After all, if an organization invests ad dollars to convert a customer who receives a sub-par product, all that money will be for naught.
Meeting customer expectations includes many elements, but quality is at the top, and there’s no substitute for it.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale