Simulation and VR Capabilities: CalTV

 

Simulations provide an illustrative opportunity to show how something looks and works before going into production. They’ve long been a tool for manufacturers and evolved dramatically with the introduction of virtual reality (VR). Joe Gemma, CalTV host, chatted with Christopher Grieve, Manager Simulation/VR, lead technical artist, about the company’s capabilities.

The industry has changed since Grieved started out, as 3D software enables engineers to make their own models. However, Calvary doesn’t stop there. “We take an artistic approach with the engineering models, making them more realistic. Other times it may just be a sketch, so we build the geometry, then take that model and use video game and movie effects tools to create a VR experience,” he said.

The value that these simulations and VR bring empower customers. “They see what they buy before production starts. It’s hyper-realistic with the animated video showing exactly how it will work at their expected rate,” Grieve added.

Customers must be on-site to view the VR experience, and many take advantage of this. “Customers can complete design approval by viewing the VR. In doing this simulation, we often identify challenges like ergonomic issues. This saves customers a lot of money since they avoid change orders in production,” Grieve noted.

Grieve believes the value of VR will only increase in the industry, and it delivers confidence to customers. One of the best compliments he ever received was from a CEO who wanted to know “why he couldn’t buy the machine in the video.” The simulation was so well executed; he had no idea it wasn’t real!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Recent Episodes

The rise of generative AI and large-scale model training has transformed data centers into high-intensity “AI factories,” where workloads are no longer predictable or gradual. Unlike traditional cloud environments, AI data centers generate highly volatile and fast-changing power loads. Research shows that large-scale AI workloads can trigger rapid, synchronized spikes and drops in electricity…

The industry knows how to build data centers. What it’s still figuring out is how to turn on AI factories at scale. With facilities now crossing 100 megawatts—far beyond the 5 to 10 megawatt norm of traditional builds—operators are no longer just validating equipment. They’re testing whether entire systems—power, cooling, controls, and the teams behind…

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…