Synthetic Voice Technology Needs to Iron Out its AI-Related Ethical and Legal Issues

 

Synthetic voice generation is now leveraging AI-generated technology to capture and create more realistic voices, which is raising new hopes and concerns about its use.

Researchers from the University of California San Francisco (UCSF) and UC Berkeley have developed a revolutionary brain-computer interface (BCI) that enables a paralyzed woman to communicate via a digital avatar, translating brain signals into speech and facial expressions. Meanwhile, Google is tightening regulations on AI in political advertising, necessitating clear disclosures for synthetically altered content on platforms like YouTube. This policy change, set to be effective from mid-November, addresses the growing ease of creating realistic AI-generated content. As tech advancements continue to reshape communication in medical and political arenas, regulatory bodies like the Federal Election Commission are exploring further guidelines for AI-generated content. Platforms like Meta’s Facebook and Instagram are already setting boundaries, while TikTok remains stringent, banning all political ads.

These examples underscore the tremendous possibility of AI-enhanced technology to take synthetic voice into exciting new areas. It also illustrates the concerns and risks of such technology and how businesses and lawmakers grapple with such issues.

Synthetic voice was a big topic at the Voice & AI Summit 2023. With the potential of AI-enhance voice technology to play a positive role in multiple industries, including voice actors, can developers create ethical and positive tech for end users and voice actors?

Mellini Monique, the Founder and Principal Vocal Culturist at Vocal Culture Garden, attended Voice & AI 2023. She agrees that there are concerns on the legal and ethical front in terms of the technology. Still, if done correctly, the tech could generate new opportunities to benefit business and voice actors.

Mellini’s Thoughts

“Who owns it? How much are they getting paid? What are the ethical implications around this? But one thing I do know, synthetic voice is not going away. It will only become easier to adopt and use, and I believe there can be a beautiful synergy between the voice actor and their synthetic voice.

There are many applications or use cases for synthetic voice, in particular. So, in one use case, we like to think about commerce, but it could be literally about extending the life of your own physical voice. So many people have larynx damage, and before their voice completely disappears, they can record their voice now, get a synthetic voice made, and use that voice when they can no longer use their natural speaking voice. So that’s one use case. Another use case that I just recently found about is that in therapy, people have lost loved ones, and this one is a double-edged sword, even in my mind, as a former therapist, but they are recreating the voices of their deceased ones to ease and to cope with sudden loss. Okay, so look at that, but then let’s look at our friends in the voiceover community.

When their bread and butter has been using their voice, they’re very much uneasy with synthetic voice because does that mean they’re now out of work? Or if they get their synthetic voices made, who owns it? How much are they getting paid? What are the ethical implications around this? But one thing I do know, synthetic voice is not going away. It’s only gonna become easier to adopt and use, and I believe there can be a beautiful synergy between the voice actor and their synthetic voice. So, imagine I’m a voice actress. I have a synthetic voice. I’m at home sleeping; my synthetic voice is out working. It’s a win-win situation, especially if we’re taking care of the legalities and ethical issues surrounding synthetic voice.”

Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest

Barstool
Ryen Russillo’s Creator-Owned Pivot: What His Barstool Deal Signals for the Future of Talent, IP, and Distribution
September 9, 2025

Ryen Russillo’s decision to launch his own production company—while tapping Barstool for investment, distribution, and commercialization—lands squarely in the middle of a larger shift: audiences are following personalities more than platforms, and the business is finally catching up. For years Russillo has been a fixture at the top of the sports-podcast charts, first at…

Read More
bullying
Addressing Bullying Through Prevention and Connection
September 9, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, Dr. Amy Grosso speaks with Dr. Melissa Mariani to explore school bullying prevention strategies, highlighting whole-school approaches, early intervention, and the power of positive climate in creating safer learning environments. KEY POINTS: Bullying erodes both physical and emotional safety,…

Read More
career journey
Career Growth Is Nonlinear: Move Beyond the Ladder and Lead Your Career Journey with Authenticity and Well-Being
September 9, 2025

Career development no longer follows the predictable “ladder” of past decades. A 2024 Gallup analysis revealed that younger workers are increasingly disengaged from traditional career paths and instead seek purpose, flexibility, and balance in how they define success. Careers today move sideways, backward, and forward—more like a lattice than a ladder—requiring resilience, adaptability, and…

Read More
personal narrative
Tell Your Story and Build Equity Through Personal Narrative
September 9, 2025

AI is reshaping workplaces at an unprecedented rate, making communication skills a key differentiator for leaders and teams. The ability to craft and share a compelling story directly influences trust and opportunity in meetings, client pitches, and internal updates. Many professionals still avoid the spotlight, and Chapman University’s 2024 Survey of American Fears found…

Read More