There’s a Better Way to Meet EMV Compliance

Time is flying by and October 2020 will be here before you know it. If you own or operate an American fuel center, then you probably already have the date circled on your calendar since it’s the deadline for when stations across the country must be EMV compliant. While the thought of making the conversion may fill you with dread, you needn’t worry because AvaLAN is here to help. Our wireless forecourt solution is fast, cost-effective, and can help your fuel station meet the new regulation without disruptions and lost revenue.

What is EMV Compliance?

If you used a credit or debit card recently, then you already know that swiping is out and inserting a chip is in. EMV (Europay, Mastercard and Visa) chip-enabled cards utilize computer chips to authenticate transactions and are far more secure than their magnetic-strip card predecessors. Financial institutions are requiring fuel centers to transition to chip readers, and failure to do so shifts the burden of fraud and financial liability to the retailer. Meeting this mandate normally requires owners to dig up their forecourt to install a wired solution. Breaking concrete is extremely expensive, and it can take up to nine months to complete. The installation bill and loss of revenue due to downtime can end up costing a fuel center well over $100,000.

Our Wireless Forecourt Solution Installs in Just Minutes

AvaLAN offers a fast, easy way to get fuel centers EMV compliant that doesn’t require hiring a backhoe to dig up your forecourt. Our non-invasive wireless solution installs in just 5-10 minutes per pump. Best of all, you can keep your business operational during the install to avoid any loss of revenue or customer base. We’ve developed reliable Ethernet technology for EMV pump payment and controls as well as automatic tank gauges (ATG) and LED fuel center signs. Our full Ethernet network allows for easy upgrades in the future so that you can always stay ahead of the curve.

Tick Tock – Beat the Clock

The clock is ticking, are you ready for the October 2020 deadline? If not, you don’t have to put off converting to the EMV standard for fear of costly downtime or the expense of an invasive, wired solution. The AvaLAN wireless system offers robust protection of sensitive data and is proven to surpass other EMV connectivity products in both reliability and security. Get your fuel center EMV compliant in no time and start giving your customers the benefits of chip card protection.

Read more at avalan.com

Follow us on social media for the latest updates in B2B!

Image

Latest

leadership resilience
Rewriting the Odds: Leadership Resilience at the Heart of Norberto Orellana’s Rise
June 23, 2025

Economic mobility is often portrayed as a straight climb. In reality, it’s shaped by adversity, identity, and access to opportunity. As research from the University of Michigan notes, mobility requires not only income, education, and employment, but also more intangible resources such as social inclusion and power—the ability to make choices and exert influence….

Read More
revenue growth strategy
Aligning People, Process, and Innovation Creates a Revenue Growth Strategy Built for Long-Term Impact—Not Just Quick Wins in High Trust Industries
June 20, 2025

Law enforcement agencies are under growing pressure to investigate faster, operate smarter, and serve increasingly complex communities. Yet many still rely on legacy systems that slow progress. Private sector partners are stepping in, offering tools that bridge this divide using a focused revenue growth strategy that balances speed, trust, and long-term impact. A recent…

Read More
human-centered
How Human-Centered Design Led to a Startup Accelerator for Education: A Conversation with Transcend Network’s Co-founder Michael Narea
June 20, 2025

The convergence of human-centered design and education innovation is reshaping how edtech ventures emerge and scale. As AI enables hyper-efficiency and bootstrapped entrepreneurship becomes more viable, the real differentiator is empathy—founders who listen deeply to users before building solutions. A McKinsey study of 300 public companies found that design-led organizations significantly outperformed their peers, with…

Read More
care navigation
AI-Powered Care Navigation Reduces Healthcare Spend and Improves Patient Access
June 20, 2025

The U.S. healthcare system is strained by rising costs, uneven quality, and fragmented care navigation. Employers are bearing the brunt, spending more without always securing better care for their teams. According to the RAND Corporation, one effective strategy is to “change their network and benefit designs to encourage patients to use lower‑priced, higher‑value providers…

Read More