Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

What Zuckerberg Got Wrong With the Metaverse

Dan Newman criticizes Mark Zuckerberg's approach to the Metaverse, suggesting that the focus on this single audacious project led to a neglect of Meta's core business. He argues that companies should invest in big projects while maintaining their core products and services. Newman highlights the risks Meta faced by diverting attention away from its successful platforms.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · FacebookMetaverseTiktok
Share
What Zuckerberg Got Wrong With the Metaverse

Key takeaways

01

Mark Zuckerberg's focus on the Metaverse led to neglect of Meta's core business.

02

Successful companies invest in new projects without losing sight of core offerings.

03

Regaining customer trust is crucial for Meta's sustainability and future growth.

Get featured

Want MarketScale to feature Software & Technology?

Book a 15-minute demo and we'll map your Software & Technology expertise to the content buyers are searching for.

Book a demo

Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse.

Dan’s Thoughts:

Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets. It’s because he bet everything while not focusing on that core product. Companies like Alphabet over and over again have made investments in big audacious projects, but they never got away from the core business. Alphabet still understands its search. AWS is focused on its cloud business. That’s where its opting comes from. For meta, it went all in on this 10-year vision, and in the meantime, TikTok was taking customers away. It was losing its core audience.

It had already hurt the trust of many of its customers because of what’s gone on with, privacy, the elections, and moderation. Some of the same things are going on, with Elon Musk and overall the shedding of so many employees in such a short period of time. Staying away from doing that has created a lot of uncertainty in the long run.

For Meta and Facebook, I think he needs to get back to the core business, focus on making money, and then reinvest those dollars and ensure the company has a long-term strategy. And maybe it’s the metaverse, but it can’t be just the metaverse.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

B2B digital commerce is hitting escape velocity, and distributors who ignore it are already behind

B2B digital commerce is hitting escape velocity, and distributors who ignore it are already behind

B2B digital commerce is increasingly essential for distributors, as demonstrated by Amazon's 20% Q2 growth and Watsco's 37% digital revenue share. Companies that neglect digital channels risk falling behind in the competitive market. Digital transformation is not just an option but a necessity for sustained success in B2B operations.

  • 01Amazon achieved a 20% growth in its Q2 performance.
  • 02Watsco's digital revenue comprises 37% of its total revenue.
  • 03Ignoring digital channels in B2B commerce can result in losing competitive edge.

Aug 10, 2026

Eliyan hits $1B valuation and Simile raises $200M as AI infrastructure funding surges in late July 2026

Eliyan hits $1B valuation and Simile raises $200M as AI infrastructure funding surges in late July 2026

In late July 2026, the AI infrastructure sector saw significant financial activity with Eliyan reaching a $1B valuation and Simile securing $200M in funding. This trend highlights growing investments in AI-related technologies including chip interconnects, behavioral prediction, and spare parts management.

  • 01Eliyan achieved a $1 billion valuation by late July 2026.
  • 02Simile raised $200 million to support its AI infrastructure initiatives.
  • 03Investors are focusing on chip interconnects, behavioral prediction, and spare parts in AI.

Aug 9, 2026

AI and same-day delivery are now the two forcing functions reshaping U.S. ecommerce operations

AI and same-day delivery are now the two forcing functions reshaping U.S. ecommerce operations

AI and same-day delivery are significantly transforming U.S. ecommerce operations. Retailers are leveraging these technologies to enhance competitiveness and meet the demands of digital-native competitors.

  • 01AI technology and same-day delivery are pivotal in changing U.S. ecommerce dynamics.
  • 02Retailers like Lululemon and DoorDash are using automation to boost efficiency against digital-native companies.

Aug 8, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

Principal Analyst & Founding Partner of Futurum Research

Dan Newman is a Principal Analyst and Founding Partner at Futurum Research. He provides insights on technology and innovation with a focus on digital transformation. His analysis often highlights industry trends and their impact on business strategies.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512