Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

What Zuckerberg Got Wrong With the Metaverse

Dan Newman criticizes Mark Zuckerberg's approach to the Metaverse, suggesting that the focus on this single audacious project led to a neglect of Meta's core business. He argues that companies should invest in big projects while maintaining their core products and services. Newman highlights the risks Meta faced by diverting attention away from its successful platforms.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · FacebookMetaverseTiktok
Share
What Zuckerberg Got Wrong With the Metaverse

Key takeaways

01

Mark Zuckerberg's focus on the Metaverse led to neglect of Meta's core business.

02

Successful companies invest in new projects without losing sight of core offerings.

03

Regaining customer trust is crucial for Meta's sustainability and future growth.

Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse.

Dan’s Thoughts:

Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets. It’s because he bet everything while not focusing on that core product. Companies like Alphabet over and over again have made investments in big audacious projects, but they never got away from the core business. Alphabet still understands its search. AWS is focused on its cloud business. That’s where its opting comes from. For meta, it went all in on this 10-year vision, and in the meantime, TikTok was taking customers away. It was losing its core audience.

It had already hurt the trust of many of its customers because of what’s gone on with, privacy, the elections, and moderation. Some of the same things are going on, with Elon Musk and overall the shedding of so many employees in such a short period of time. Staying away from doing that has created a lot of uncertainty in the long run.

For Meta and Facebook, I think he needs to get back to the core business, focus on making money, and then reinvest those dollars and ensure the company has a long-term strategy. And maybe it’s the metaverse, but it can’t be just the metaverse.

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Wipro's Q1 FY27 large deal bookings jump 13% as clients shift to AI-enabled operating models

Wipro's Q1 FY27 large deal bookings jump 13% as clients shift to AI-enabled operating models

Wipro achieved $1.6 billion in large deal bookings in Q1 FY27, marking a 12.9% sequential increase. This rise reflects a strategic client shift towards AI-enabled operating models across sectors like chemicals, health, and technology.

  • 01Wipro's large deal bookings reached $1.6 billion in Q1 FY27.
  • 02This reflects a 12.9% sequential growth in bookings.
  • 03Clients are increasingly adopting AI-powered managed services.

Jul 26, 2026

Enterprise AI is delivering business insights but not the cost savings most companies expected

Enterprise AI is delivering business insights but not the cost savings most companies expected

The adoption of AI tools from major companies like Microsoft, Salesforce, and Google is rapidly increasing. However, an SAP survey indicates that while these AI tools deliver valuable business insights, they do not always lead to the expected cost savings for companies. This suggests a divergence between value expected from AI and the actual benefits realized.

  • 01AI tools are providing business insights but not delivering the expected cost savings.
  • 02An SAP survey highlights that ROI from AI is occurring in unexpected areas.
  • 03Adoption of AI tools from companies like Microsoft, Salesforce, and Google is growing.

Jul 26, 2026

Spectro Cloud closes $100 million Series D to push AI infrastructure into enterprise production

Spectro Cloud closes $100 million Series D to push AI infrastructure into enterprise production

Spectro Cloud has successfully closed a Series D funding round, raising $100 million. The funds will be used to expand its Palette AI platform, which facilitates enterprise AI workload management across diverse environments such as cloud, edge, and government infrastructures.

  • 01Spectro Cloud secured $100 million in Series D funding.
  • 02The funding will enhance the Palette AI platform for managing enterprise AI workloads.
  • 03Palette AI targets diverse environments including cloud, edge, and government sectors.

Jul 26, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

Principal Analyst & Founding Partner of Futurum Research

Dan Newman is a Principal Analyst and Founding Partner at Futurum Research. He provides insights on technology and innovation with a focus on digital transformation. His analysis often highlights industry trends and their impact on business strategies.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512