Will Cryptomining’s Environmental Footprint Impact its Viability?

Cryptocurrency, and subsequently cryptomining, has had plenty of high profile reasons to be capturing investor attention and consumer imagination, from Elon Musk to claims that bitcoin could revolutionize access to global finances. However, not all crypto news is shiny as gold; the digital tokens have also been getting mainstream attention for their heavy carbon footprint, especially as countries like El Salvador adopt geothermal digital mining specifically to reduce the carbon footprint of their recently-federalized support of Bitcoin as legal tender.

On this episode of MarketScale TV, Voice of B2B Daniel Litwin talked with Rob Chang, CEO of Gryphon Digital Mining, an already carbon negative fully integrated pure-play bitcoin miner with a goal for promoting and building a standard for zero carbon footprint cryptomining. They dig into how cryptomining’s environmental impact shapes its viability and how companies accepting crypto tender, or mining it themselves, should inform their ESG strategies.

The El Salvadoran government recently became the first nation to classify Bitcoin as legal tender, which gives bitcoin significant international validation. It also provides new attention to bitcoin’s environmental impact. Cambridge University’s Bitcoin Electricity Consumption Index noted that bitcoin mining eats up more electricity than Sweden and nearly half as much energy as the UK. Researchers, however, note that it’s hard to define the environmental impact of cryptomining because of the constant growth in the industry.

“Global acceptance is definitely occurring for bitcoin,” Chang said. “The focus on electricity and how renewable energy is being used is relevant, but we need to take into account the bigger picture. It’s not a ‘should we use bitcoin or not.’ It’s a matter of bitcoin will be a new form of value exchange we’re going to see in the global marketplace, and how can we best utilize renewables and carbon-free energy to minimize the impact.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More