Does AI Use in Hollywood Still Have a Seat at the Table? Audience Satisfaction May Determine the Final Vote.

 

Actors and writers may have struck a blow against AI use in Hollywood, but it may be too soon to count the technology innovation out.

The entertainment industry is witnessing a turning point as the Writers Guild of America (WGA) and SAG-AFTRA navigate the complexities of artificial intelligence in content creation. The WGA concluded a 146-day strike, securing a contract that introduces minimum staffing in writers’ rooms and better compensation, particularly in streaming residuals, while also setting up safeguards against AI’s displacement of human writers.

Similarly, SAG-AFTRA’s longest strike led to a contract mandating consent for digital replicas of actors and compensation for their use amidst concerns over AI’s role and the definition of “synthetic performers.” These landmark agreements reflect a broader debate on the ethical integration of AI in the arts as industry professionals seek to maintain creative integrity and protect their livelihoods.SAG member Justine Bateman criticized the agreement, highlighting potential loopholes in AI-related causes.

With these industry-union pushbacks, how can industry players utilize all available tools, including AI, in this evolving entertainment landscape to craft content that resonates deeply and retains audiences?

Darren Campo, Adjunct Professor at New York University and Former SVP of Programming & Content Strategy for the Food Network and Cooking Channel, emphasizes the critical need for studios, networks, writers, and performers to focus on audience desires, drawing a parallel with how cable TV’s oversight led to a rise in user-generated content. If AI can benefit the entire industry, avoiding it all together may not be the answer to meet the needs of an ever-evolving audience.

Darren’s Thoughts

“Studios, networks, writers, and performers should be starting every AI conversation with what does our audience want and how can we deliver? Cable TV lost sight of this question, and there’s now a common myth that streaming killed cable, but in reality, most original cable content is now replaced by user-generated content on YouTube. YouTube has a similar market share in streaming minutes watched as Netflix and makes just as much revenue. TV needs to get back to the more engaging storylines that take place over more than just 8 or 10 episodes every two years. The really hard storytelling comes from creating 26 episodes a year for multiple seasons.

Just look at the top 10 performers for a show like NCIS, where there are more than 400 hour-long episodes in inventory. That’s what the audience wants, and those long-running series just don’t get made anymore. If studios, networks, writers, and performers are not asking themselves, how do we use all available tools to make the best content possible, then the audience is going to find it somewhere else, and it doesn’t have to be made in Hollywood.”

Article by James Kent.

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More