Amazon Music Podcasting Goes Exclusive

Amazon Music is expanding its content portfolio by launching podcasts on the platform.  Content will be available for both free and premium subscriptions. Podcast audio can also be listened to via Audible.

The announcement has raised questions and concerns from podcast producers as well as listeners.

“Amazon’s actions here clearly demonstrate they are looking to become a major player in the podcasting space,” said Sam Brake Guia, podcast expert and host of Publicize.

Some are concerned that Amazon will limit accessibility to podcast producers and censor content with its terms and conditions.

“Make sure you read the terms and conditions,” said Dave Stokes, podcast producer and founder of author2audio.  “Just remember that free is not the same as freedom.”

Amazon’s decision to selectively engage with top producers is a different approach than other platforms.  Whether this move is successful or not, both Guia and Stokes agreed that Amazon’s entry into the podcast industry would inhibit accessibility. 

“Amazon’s search for top podcast producers shows they take a more selective approach and perhaps even an elitist approach to podcast content,” said Guia.  He noted that Amazon may be looking to be the “Netflix of podcasts” and only host premium content.

Stokes commented that Amazon’s platform would be a place where “production quality is favored over content freedom and follower numbers are paramount to content diversity.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Jennifer Granholm Community-Based Clean Energy
Federal Funding for Community-Based Clean Energy Saves the Day for Municipalities
November 29, 2022
  Community-based clean energy projects across the U.S. are getting a windfall of cash from the Biden administration. Using funds from the Energy Efficiency and Conservation Block Program, Read more
leisure travel
Leisure Travel Will Drive Hotel Growth for 2023
November 29, 2022
   Business Travel News recently reported on PwC's Hospitality Directions report, indicating a reduced 2023 travel forecast. PwC largely sites economic uncertainty for the revised projections, Read more
New Battery Technology Could Make EVs Cheaper and Faster to Produce
November 29, 2022
 Companies in UK and the US are racing to find new breakthroughs in electrochemistry that don't rely on China's resources to create battery technology. As China currently holds 75% of the world's cobalt Read more