Skip to content
‹ Back to IndustriesSports & Entertainment

An Unusual Lack of Data Will Impact Football for Years to Come

On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football. In particular, Riley explored how the sport is feeling the pain of the COVID-19 pandemic, which manifested itself in a variety of changes to the sport’s typical…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
An Unusual Lack of Data Will Impact Football for Years to Come

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football.

In particular, Riley explored how the sport is feeling the pain of the COVID-19 pandemic, which manifested itself in a variety of changes to the sport’s typical schedule and has had some clear impacts on the game now that play is underway.

Anecdotally, Riley said the first two weeks of the 2020-21 NFL season seemed to have more injuries, especially to big-name athletes, than previous seasons. Could that have been because of a drastically altered offseason in the wake of the pandemic, which included a complete lack of preseason games and teams that often didn’t engage in contact drills during training camp?

The numbers seem to bear out this year’s unprecedented injury rate. The only comparable season in recent memory was the 2011-12 campaign, which dealt with a lockout and saw a dozen ruptured Achilles tendons in the first 29 days after the lockout ended.

All this disruption will also lead to an unquestionably strange NFL Draft, as scouting travel, college schedules and more have all been impacted. However, Riley said, there’s plenty of data to be had – if you know where to look.

Catch up on all episodes of Diving Into Data!

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Most of ATP's record $100 million in partnership money flows to tournaments

Most of ATP's record $100 million in partnership money flows to tournaments

The ATP's central partnership revenue rose 49% in 2026, topping $100 million for the first time. Most of it goes to tournaments. More than 70% pays for on-site rights and activation, so a tour-level deal works as a multi-event, multi-market package for brands.

  • 01When more than 70% of the money is paid out to tournaments, a central ATP deal is only as good as the events that carry it.
  • 02New sponsor categories are still opening in men's tennis: Julius Baer became the tour's first Official Wealth Management Partner, with activation at five tournaments on three continents starting in 2027.
  • 03The 2027 signal to watch is whether the targeted double-digit growth comes with more tournaments named in partner packages, or with assets that sit away from the venues, such as licensed product and player content.

Nov 14, 2026

Disney and Skydance weigh bids for French Ligue 1 TV rights

Disney and Skydance weigh bids for French Ligue 1 TV rights

Disney and Skydance are considering bids for Ligue 1's French domestic TV rights for 2027 to 2032, Bloomberg reported, citing people familiar with the situation. Bids are due Dec. 3. Bidders can acquire the full broadcast rights or take exclusive distribution of the league's own streaming service. How bids divide between those two routes could show what the market thinks each one is worth.

  • 01Bidders can choose between owning the full rights and taking exclusive distribution of the league-run service, so the bids will show what media companies think that service is worth to carry.

Nov 13, 2026

Washington's $70M Columbia Bank deal tops what both its venues once fetched

Columbia Bank will pay $70 million over 10 years to put its name on Husky Stadium starting in 2027, pending Board of Regents approval. Alongside Alaska Airlines’ $28.4 million arena renewal, the two deals total about $98.4 million—more than double the $42 million 2015 two-venue package. The reporting notes the jump can’t be pinned solely on splitting the names, since the market and the packages (and sales effort) also changed.

  • 01Sold separately, Washington's football and basketball venue names come to about $98.4 million over 10 years, compared with $42 million when one sponsor held both under a 2015 contract.
  • 02For schools that have one sponsor covering both a stadium and an arena, a renewal is a moment when sellers may test whether to bundle the two names or sell them separately; Washington’s outcome shows splitting didn’t leave it worse off. But with 11 years between the 2015 and 2026 deals—and differences in packages and sales approach—the reporting says you can’t credit the full gain to splitting alone.

Nov 13, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512