An Unusual Lack of Data Will Impact Football for Years to Come

 

On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football.

In particular, Riley explored how the sport is feeling the pain of the COVID-19 pandemic, which manifested itself in a variety of changes to the sport’s typical schedule and has had some clear impacts on the game now that play is underway.

Anecdotally, Riley said the first two weeks of the 2020-21 NFL season seemed to have more injuries, especially to big-name athletes, than previous seasons. Could that have been because of a drastically altered offseason in the wake of the pandemic, which included a complete lack of preseason games and teams that often didn’t engage in contact drills during training camp?

The numbers seem to bear out this year’s unprecedented injury rate. The only comparable season in recent memory was the 2011-12 campaign, which dealt with a lockout and saw a dozen ruptured Achilles tendons in the first 29 days after the lockout ended.

All this disruption will also lead to an unquestionably strange NFL Draft, as scouting travel, college schedules and more have all been impacted. However, Riley said, there’s plenty of data to be had – if you know where to look.

Catch up on all episodes of Diving Into Data!

Diving Into Data with TC Riley

Follow us on social media for the latest updates in B2B!

Image

Latest

brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become one of the most important “third spaces” in modern life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More