Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

An Unusual Lack of Data Will Impact Football for Years to Come

On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football. In particular, Riley explored how the sport is feeling the pain of the COVID-19 pandemic, which manifested itself in a variety of changes to the sport’s typical…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
An Unusual Lack of Data Will Impact Football for Years to Come

On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football.

In particular, Riley explored how the sport is feeling the pain of the COVID-19 pandemic, which manifested itself in a variety of changes to the sport’s typical schedule and has had some clear impacts on the game now that play is underway.

Anecdotally, Riley said the first two weeks of the 2020-21 NFL season seemed to have more injuries, especially to big-name athletes, than previous seasons. Could that have been because of a drastically altered offseason in the wake of the pandemic, which included a complete lack of preseason games and teams that often didn’t engage in contact drills during training camp?

The numbers seem to bear out this year’s unprecedented injury rate. The only comparable season in recent memory was the 2011-12 campaign, which dealt with a lockout and saw a dozen ruptured Achilles tendons in the first 29 days after the lockout ended.

All this disruption will also lead to an unquestionably strange NFL Draft, as scouting travel, college schedules and more have all been impacted. However, Riley said, there’s plenty of data to be had – if you know where to look.

Catch up on all episodes of Diving Into Data!

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Sports & Entertainment expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Britain cleared the $110 billion Paramount-Warner deal. A March 2027 trial now sets the timeline.

Britain cleared the $110 billion Paramount-Warner deal. A March 2027 trial now sets the timeline.

The UK Competition and Markets Authority cleared Paramount Skydance's $110 billion acquisition of Warner Bros. Discovery at Phase 1 in August 2026, with 66 jurisdictions now approved. A US antitrust trial scheduled for March 2027 is the binding constraint on deal closure, set for June 2027, as state attorneys general and the Writers Guild challenge the merger.

  • 01Litigation in US District Court (trial March 2027) is the binding constraint on deal closure, not regulatory approvals from 66 jurisdictions
  • 02The merged company would become the largest distributor in the UK but faces competition from Universal, Disney, Sony, Netflix, Apple, and Amazon Prime
  • 03Deal closing is held until June 2027 pending resolution of suits filed by 12 state attorneys general and the Writers Guild of America

Aug 6, 2026

Cvent's $1 billion AI bet aims to collapse the fragmented event tech stack into one platform

Cvent's $1 billion AI bet aims to collapse the fragmented event tech stack into one platform

Cvent has announced a $1 billion investment in AI-driven product development aimed at creating a cohesive platform for event and meeting management. The initiative seeks to streamline the current fragmented event technology stack. With a focus on AI, Cvent plans to introduce an integrated platform that simplifies and enhances the organization of events.

  • 01Cvent is investing $1 billion in AI-driven product development for a unified event management platform.
  • 02The initiative aims to simplify the fragmented event technology stack into a single solution.
  • 03Cvent's new platform focuses on integrating AI to enhance event and meeting management.

Aug 2, 2026

room_13147

room_13147

Bradley Skinner has extensive experience in education, particularly in theater, where he teaches students the broad application of stage skills. He has previously served as a vice principal and values mentorship highly. Skinner has returned to teaching after various roles to continue inspiring students in the classroom.

  • 01Skills learned in theater have applications beyond the stage.
  • 02Mentorship plays a critical role in personal and professional development.
  • 03Returning to teaching allows deep engagement and influence on students.

Jul 21, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512