Articles by tag: College Football

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

fan engagement

Fan engagement is up in the NFL; it’s high time College Football joined the party. The NFL marked an unprecedented achievement in the 2023-2024 season by securing 93 of the top 100 most-watched TV broadcasts in the US, a feat not matched by any other sport. This surge in popularity underscores the NFL’s crucial…

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Viva Las Vegas: Football Economics Led to the End of the Pac-12, but not College Football in the Silver State

Las Vegas emerges as a burgeoning hub for college football, highlighted by successfully hosting the final Pac-12 championship at the $1.9 billion Allegiant Stadium and growing interest in the city as a potential site for future major events, including College Football Playoff games and conference championships. Still, the Pac-12’s loss of USC, UCLA, Washington,…

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Leaving Nothing on or off the Field to Be Questioned: Chase Griffin Nil Athlete of the Year Talks About Building His Personal Brand

“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability,” stated Jason Hartman, a high-profile investor. That seems to hold true not only in business but in morals, athletics, and who someone is as a person. They are the people who are leaving nothing on or off the field….

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Sports & Entertainment
The SEC is Targeting Players with NIL Deals

The SEC is not only stealing away the two largest Big 12 schools to their conference, but individual programs are now luring players to transfer to the SEC on the promise of helping them secure fresh NIL deals. Is this game of “agenting” the new reality of college football competition? I spoke with a young…

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SC Season 2
The Shifting Sports Paradigm: NIL and Emerging Technology

Before the 2021 NFL Draft, I sat down with former NFL player and current financial advisor, Adewale Ogunleye, on how the soon to be drafted players need to prepare for their windfalls responsibly. Since then, the college football landscape has been rocked with the passage of new NIL rules that allow college athletes to…

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Sports & Entertainment
College Football Leverages Smart Camera Tech for a Competitive Edge

The college football season is now upon us, but it’s not enough to have the best talent in the country. Increasingly, coaches depend on technology and infinite data and analytics to get every insight and competitive advantage they can find. We touched base with Matt Mueller from Hudl on how smart camera technology is powering…

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SC Season 2
Educating Athletes On How To Master New NIL Rules

The new NIL rules are shaking up the landscape of college sports and student athletes are going to need all the education they can get on how to properly take full advantage of the new regulations. Accelerate Sports Ventures is making it their goal to teach brand building, marketing, entrepreneurship and business principles to…

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innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

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Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

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Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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How AI Driven Ticket Pricing is Increasing Attendance and Revenue
October 19, 2020

On this episode of Salary Capped, host Tyler Kern was joined by Robert Smith, Co-Founder and CEO of Event Dynamic, for a discussion on how the start-up is working with teams to eliminate the manual process of ticket pricing with AI and better forecast what fans would be willing to spend on an event. Sports…

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An Unusual Lack of Data Will Impact Football for Years to Come
September 30, 2020

On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football. In particular, Riley explored how the sport is feeling the pain of the COVID-19 pandemic, which manifested itself in a variety of changes to the sport’s typical…

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How Data is Changing the Future of College Football Recruiting
September 28, 2020

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future. Recruiting in college sports has become a big business, particularly since the turn of the millennium, but it is poised to possibly see its…

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Coordinating the Return of College Football
August 31, 2020

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators that are powering sports into the future. Later this week, the college football season officially kicks off, although it will look a little different this year with constant monitoring…

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Using Data to Breakdown the College Football Playoff
December 12, 2019

Now that we know the four teams in the College Football Playoff what is the data telling us about the matchups? On this episode of Diving into Data, MarketScale‘s resident numbers guru TC Riley runs down who’s most likely to win and what the data is telling us. Can Clemson shut down Ohio State’s…

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Projecting the College Football Playoff
December 6, 2019

It’s the time of year when fans of college football are glued to their TVs, desperately hoping for their teams to play well and reach the College Football Playoff. On this excerpt from Diving Into Data, TC Riley explained who the data is projecting will make the four-team playoff and why. Will it be…

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Is Compensation Coming to College Athletics?
May 20, 2019

NCAA President Mark Emmert has indicated that big changes could be on the horizon for college athletics. In a move that surprised many, Emmert along with the board of governors announced the formation of a working group to explore the possibility of allowing college athletes to receive compensation for use of their names, images…

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