How Data is Changing the Future of College Football Recruiting
Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future.
Recruiting in college sports has become a big business, particularly since the turn of the millennium, but it is poised to possibly see its biggest boost yet.
Traditionally, college football recruiting has been all about a programs’ networking ability and building a stable of coaches whose opinions you trust. But Zcruit is aiming to be a go-to resource for college programs looking to find the exact players they are looking for, even when they might be out of the school’s traditional recruiting network.
The football-focused sports startup Zcruit has built a system that seamlessly integrates a large volume of constantly updating data to allow coaches to search by exact specifics they are looking for in a position, such as height or weight range, 40 yard dash time, or the total amount of yards from scrimmage.
Kern sat down with the Founder and CEO, Ben Weiss, to discuss how the company wanted to become the go-to resource for college programs around the country in preventing talented athletes from going unnoticed.
In addition to being a data pipeline for coaches, Zcruit wants to simplify the recruiting process by being able to manage the full process from their platform. A program can search players, manage their contact, see where they rank to other offers the student has, and monitor their social media for contact from other schools – all from a single platform.
If you enjoyed this episode, please subscribe to Salary Capped, and look forward to more episodes every Monday.
Latest
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
